| 武玉娇,郑枫,葛玉鹏.基于感性意象的白酒酒瓶造型多维度特征分析[J].包装工程,2021,42(18):253-261. |
| 基于感性意象的白酒酒瓶造型多维度特征分析 |
| Multidimensional Feature Analysis of Liquor Bottle Shape Based on Consumer Demand |
| 投稿时间：2021-04-09 |
| DOI：10.19554/j.cnki.1001-3563.2021.18.030 |
| 中文关键词: 白酒酒瓶设计 感性意象 人机界面元件(HIEs) 多维度特征分析 |
| 英文关键词: design of liquor bottle Kansei image human interface elements (HIEs) multi-dimensional feature analysis |
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| 中文摘要: |
| 目的 为了更深层地探寻消费者对白酒酒瓶造型设计的情感诉求，找到影响消费者感性意象的设计要素并构建情感意象与造型要素之间的联系。方法 提出一种从多维设计变量出发对白酒酒瓶造型进行感性工学研究的方法，从消费者的感性意象出发，运用人机界面元件(HIEs)解构方法对白酒酒瓶造型进行多维度设计特征分析，然后通过灰关联与因子分析筛选出最具有代表性的设计特征元素，并运用数量化Ⅰ类建立白酒酒瓶主设计特征元素与消费者感性意象之间的映射关系模型。结果 设计出新产品对构建的白酒酒瓶感性意象预测模型进行实例验证分析，模型预测值与实际评价值的T检验结果证明了该模型的有效性和可靠性。结论 实现了对白酒酒瓶造型的意象评价值预测，并了解到目标感性意象对应的设计特征要素。 |
| 英文摘要: |
| In order to further explore the emotional demands of consumers for liquor bottle modeling design, find the design elements that affect consumers’ emotional image and build the relationship between emotional image and modeling elements. We put forward a method of perceptual engineering research on liquor bottle modeling from multidimensional design variables. Based on the perceptual image of consumers, we used human interface elements (HIEs) deconstruction method to analyze multidimensional design features of liquor bottle modeling, and then selected the most representative design feature elements through grey relation and factor analysis. The mapping relationship model between the main design feature elements of liquor bottle and the perceptual image of consumers was established by using quantitative category I. The new products were designed to verify the model of perceptual image prediction of liquor bottle. The T test results of the model prediction value and the actual evaluation value proved the validity and reliability of the model.The prediction of image evaluation value of liquor bottle modeling was realized, and the design features corresponding to the target perceptual image were understood. |
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