| 摘要: |
| 目的 从传播学的角度探索北京2022年冬奥会吉祥物冰墩墩全球顶流现象的深层意涵。方法 运用美国著名传播学者詹姆斯.凯瑞提出的传播的仪式观，对冰墩墩顶流符号的逻辑建构，以及冬奥会现场仪式和全球媒介化仪式的符号互动传播过程进行深入的分析与阐释。结论 冰墩墩在成功表征了国家形象、公共价值和情感能量的符号建构基础上，作为符号中介，通过冬奥会在场互动仪式传播和全球媒介化互动仪式传播，晋身全球顶流，传递了爱与温暖。 |
| 关键词: 符号 仪式互动 传播 冰墩墩 |
| DOI：10.19554/j.cnki.1001-3563.2022.10.003 |
| 分类号:TB472 |
| 基金项目: |
|
| Top-flow Phenomenon of Bing Dwen Dwen From a Ritual View of Communication |
|
LIU Ping-yun1, JIANG Tao2
|
|
(1.College of Visual Arts and Design, Guangzhou Academy of Fine Arts, Guangzhou 510261, China;2.College of Art, South China Agricultural University, Guangzhou 510642, China)
|
| Abstract: |
| The paper aims to explore the deep meaning of the global top-flow phenomenon of Bing Dwen Dwen, the mascot of the 2022 Beijing Winter Olympics from the view of communication. From a ritual view of communication proposed by the famous American communication scholar James W. Carey (1934—2006), this paper analyzes and interprets deeply the logical construction of Bing Dwen Dwen top-flow symbols and the symbolic interactive communication process on the Winter Olympics ceremony and global mediation rituals. Based on the symbolic construction of successfully representing the national image, public value and emotional energy, Bing Dwen Dwen, as a symbolic intermediary, has been promoted to the top-flow through the communication of on-site interactive rituals of the Winter Olympics and the global media-based interactive rituals, which also delivers love and warmth. |
| Key words: symbol ritual interaction communication Bing Dwen Dwen |
