| 李宏刚.基于女性视角下的文创产品设计[J].包装工程,2022,43(10):343-345. |
| 基于女性视角下的文创产品设计 |
| Cultural and Creative Product Design Based on the Perspective of Women |
| 投稿时间：2021-12-18 |
| DOI：10.19554/j.cnki.1001-3563.2022.10.041 |
| 中文关键词: 女性视角 审美情感 文创产品 |
| 英文关键词: female perspective aesthetic emotion cultural and creative products |
| 基金项目:2020年度山西大同大学科研专项课题(2020YGZX081);山西省高等学校哲学社会科学项目(2020W110) |
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| 中文摘要: |
| 目的 探索女性视角影响下的文创产品设计策略。方法 “她经济”时代的产品发展越来越倾向于女性的审美情感和使用需求，女性消费者是文创产品的消费主力，但真正为女性消费者而设计的文创产品仍存在多方面的不足，首先对女性消费者的主观心理进行分析，然后对女性文创产品在各方面的现实问题展开探究，基于现实条件提出丰富种类和内涵、拓展增值空间等的发展方向与实践标准，最后借助色彩、材质和更高层次的情感进行深入论述，总结相关的设计思路与具体策略。结论 面向女性消费者视角的文创产品，符合女性对色彩、外形、材质等方面的审美倾向，能够提高目标人群的满意度，也会在无形中拓宽现有的产品市场，从而成功打造未来产业链上不可或缺的产品形式。 |
| 英文摘要: |
| This paper aims to explore the design strategy of wen gen products under the influence of the female perspective. The development of products in the era of "her economy" is more and more inclined to the female's aesthetic emotion and use requirements, and female consumers are the main consumers of wen gen products, but there are still various shortcomings in wen gen products designed for female consumers, Firstly, the subjective psychology analysis of female consumers are analyzed. Then, the real problems of female wen gen products in various aspects are explored, and development directions and practice standards are proposed based on the realistic conditions, such as enriching the variety and connotation and expanding the value-added space. Finally, an in-depth discussion is conducted with the help of color, texture and a higher level of emotion, and the related design ideas and specific strategies are summarized. Wen gen products from the perspective of female consumers are in line with female's aesthetic preferences in color, appearance and material, which can improve the satisfaction of target groups and expand the existing product market invisibly, thus successfully creating an indispensable product form in the future industrial chain. |
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