| 杨磊.包装设计中视觉语言的艺术化诠释[J].包装工程,2022,43(10):355-357. |
| 包装设计中视觉语言的艺术化诠释 |
| Artistic Interpretation of Visual Language in Packaging Design |
| 投稿时间：2021-12-29 |
| DOI：10.19554/j.cnki.1001-3563.2022.10.043 |
| 中文关键词: 视觉语言 包装设计 视觉效果 |
| 英文关键词: visual language packaging design visual effect |
| 基金项目:山西省教育科学“十三五”规划2020年度教育政策研究专项课题(ZC-20055) |
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| 中文摘要: |
| 目的 探索包装设计中各视觉元素的艺术化应用与发展。方法 从视觉语言的特点出发，结合当下人们的多元化需求，对包装设计的艺术化创造展开探究，并结合图形、色彩等视觉元素，对视觉语言的艺术化应用进行探索，分别列举了这些视觉元素在食品包装、茶叶包装、月饼包装和矿泉水包装中的创新性改变，以及其对整个包装设计的作用与意义，结合具体的设计实例，对其可行性和发展方向进行剖析，探寻能够展现视觉语言最佳效果的策略与方法。结论 图形、色彩等视觉元素，虽然只是很小的元素符号，但对包装设计所要表达的视觉效果和产品信息甚至品牌和情感，都能够借助艺术化的手段展现出来，赋予包装设计更加强烈的视觉冲击力和更加深刻的内涵，从而将包装设计作品的艺术效果最大化。 |
| 英文摘要: |
| The paper intends to explore the artistic application and development of visual elements in the packaging design. Based on the characteristics of visual language and combining people’s demand for aesthetic diversification, the paper researches the artistic creation of packaging design, and explores the artistic application of visual language by considering visual elements such as graphics and color. The innovative changes of these elements on the packaging of food, tea, moon cake and mineral water are listed respectively, and their effects and significance to the packaging design are given as well. The paper also talks about the actual design cases and analyses their feasibility and future development to seek for the strategy and methods that can reveal the optimized effects of visual language. Small element symbols as the graphic and color may be, they can show the the visual effects, product information, and even brand and emotion by means of artistry, endowing packaging design with stronger visual impact and deeper connotation, and maximizing the artistic effect of packaging design works. |
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