| 摘要: |
| 目的 探索现代包装设计中，传统吉祥图案的应用价值和策略。方法 经过历史与文化的洗礼与熏陶，传统吉祥图案的形式与内涵更加独特、丰富，并表现出旺盛的生命力。针对包装设计领域，根据包装设计的发展路线探寻到传统吉祥图案这一文化形式，对其深化文化底蕴、突出时代特点等重要的价值意义进行总结，从色彩、装饰与融合3个视角来分析具体的应用可能性与方向，并辅以酒品与茶叶两大类包装设计应用实践进行探究。结论 将传统吉祥图案融入现代包装设计中，可以更好地展示和发扬传统文化，最大化地发挥现代包装设计的艺术价值和文化魅力，使其拥有外在与内在的双重魅力，从而造就更好的市场价值和艺术价值。 |
| 关键词: 传统吉祥图案 消费需求 文化魅力 |
| DOI：10.19554/j.cnki.1001-3563.2022.10.044 |
| 分类号:TB472 |
| 基金项目:内蒙古民族大学人文社会科学一般项目“民族元素在蒙古族医药包装设计中的应用”(NMDYB17117) |
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| Application Value and Strategy of Traditional Auspicious Patterns on Modern Packaging Design |
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ZHAO Che-li
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(Academy of Fine Arts, Inner Mongolia University for Nationalities, Inner Mongolia Tongliao 028000, China)
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| Abstract: |
| The paper aims to explore the application value and strategy of traditional auspicious patterns on modern packaging design. As the history being on move and the culture continuing booming, both the form and connotation of traditional auspicious patterns are becoming more unique and richer and showing exuberant vitality. Focusing on the packaging design, the paper retraces its development and concentrates on the traditional auspicious patterns. The significance of these patterns to deepen cultural foundation and reflect the sign of times are concluded. The paper analyses the possibility of practical application and its direction from the perspective of color, decoration and integration, and then conducts the exploration through the packaging of wine and tea. The paper finds that integrating traditional auspicious patterns into modern packaging design can better display and carry forward traditional culture and maximize the design's artistic value and cultural charm. The patterns can endow the design with both external and internal charms, which will bring higher market value and artistic value. |
| Key words: traditional auspicious patterns consumer demand cultural charm |
