| 摘要: |
| 目的 研究传统文化在当下社会的传播方式，促进传统文化不断与时俱进，提升传统文化的价值，树立文化自信。方法 结合汉代历史文化内容，着重对汉代四神纹——青龙、白虎、朱雀、玄武的外观、色彩、动态进行思考、提炼，在其文化内涵的基础上加以当下潮流元素，设计出适合年轻一代消费群体的文创产品。并紧跟当下毛绒玩具发展趋势，载入智能化的方式进行交互性设计，满足社会群体的多方面消费需求。最终形成独具特色的智能化毛绒玩具，并进一步实现线下市场的有效推广。结论 将汉代四神纹融入毛绒玩具的设计，可以更好地从表现形式及传播方式上展现中国传统文化魅力，从而有效的摆脱传统文化推广桎梏，助力实现传统文化在当下社会的有机传承。 |
| 关键词: 文化自信 传统文化 汉代四神纹 文创产品 智能化 传承 |
| DOI：10.19554/j.cnki.1001-3563.2022.10.052 |
| 分类号:TB472 |
| 基金项目:陕西省2020年重点研发项目(2020ZDXM5-02) |
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| Integration of Traditional Culture into Cultural and Creative Products Design |
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LINGHU Dai-wen
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(Xi'an University of Posts & Telecommunications, Xi'an 710061, China)
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| Abstract: |
| This paper aims to study the communication mode of traditional culture in the current society, to promote traditional culture to keep pace with The Times, enhance the value of traditional culture and establish cultural confidence. Combined with the historical and cultural content of Han Dynasty, the appearance, color and dynamic of the four god motifs of Han Dynasty-the blue dragon, the white tiger, the red bird and the basalts were compared. Based on their cultural connotation, the current trend elements are added to design cultural and creative products that are suitable for the young generation of consumer groups. In order to keep up with the current development trend of plush toys, intelligent ways of interactive design are loaded to meet the various consumer needs. At last, unique intelligent plush toys will be formed to promote the offline market effectively. Integrating the four god motifs of Han Dynasty into the design of plush toys can better show the charm of Chinese traditional culture from the form of expression and transmission. In this way, we can effectively get rid of the shackles of traditional culture promotion and inherit the traditional culture in the current society well. |
| Key words: cultural confidence, traditional culture, Han Dynasty four god motifs, cultural products, intelligent inheritance |
