文章摘要
王厚涵,覃京燕,赫云.黎陶包装的主题性设计创新研究[J].包装工程,2024,(10):385-394.
黎陶包装的主题性设计创新研究
Exploration of Innovative Theme-based Packaging Design for Li Pottery
投稿时间:2023-12-24  
DOI:10.19554/j.cnki.1001-3563.2024.10.044
中文关键词: 黎陶  包装设计  黎锦图纹  主题  创新
英文关键词: Li pottery  packaging design  Li fiber pattern  theme  innovation
基金项目:国家社会科学基金重大项目(22ZD17)
作者单位
王厚涵 东南大学南京 211189 
覃京燕 北京科技大学北京100083 
赫云 东南大学南京 211189 
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中文摘要:
      目的 立足“道器”造物思想探究黎陶包装的主题性设计逻辑和方法,并拓展包装设计要素的主题性深化导向。方法 通过梳理原始黎陶技艺以探究其困境,进而结合黎族原生文化和图纹提炼出可对接现代生活语境的主题类型,并采用事件化方法细化主题属性,使其转为设计因素以便设定主题包装的体验与功能,从而得出可实践的黎陶包装主题性设计方案,由此针对包装设计要素进行主题性深化探究。结果 基于黎族原生文化和图纹提炼出福寿、多子、婚恋、丰饶、平安的主题,并将“道器”作为设计理念以引申出黎陶包装的主题性设计逻辑导图,进而开发出将主题事件化的黎陶包装设计方法,并基于主题深化造型、结构、视觉、材料的包装设计要素,配以黎陶包装概念设计效果图呈现。结论 当前黎陶包装设计过于秉持“原始”属性,造成黎陶本体和外包装在设计层面被忽视,导致黎陶在工艺技法、设计逻辑、包装理念上出现故步自封的现象。因此提出黎陶包装的主题性设计逻辑与方法以带动包装设计的系统性升级。
英文摘要:
      The work aims to explore the theme-based design logic and methods of Li pottery packaging and expand the theme-based deepening orientation of packaging design elements based on the creation idea of "Logos and Utensils Interaction". By analyzing original pottery techniques, its dilemma was explored. Combined with the native culture and patterns of Li, theme types that could connect with the modern life context were extracted. An event-based approach was used to refine theme attributes and turn them into design factors to set the experience and functionality of theme packaging, so as to obtain a practical theme-based design scheme of Li pottery packaging and conduct theme-based deepening research of packaging design elements. The themes of "Longevity, Pregnancy, Love, Richness, Happiness pottery packaging, and then develop the theme-based design method of Li pottery packaging, and deepen the packaging design elements in terms of shape, structure, visual, and material based on the theme, with conceptual design renderings of Li pottery packaging presented. In conclusion, the present design of Li pottery packaging is too "original" in attribute, resulting in the ignorance of Li pottery and its outer packaging in the design level, and the self-preservation of Li pottery in the process techniques, design logic, packaging concept. Therefore, the paper puts forward the theme-based design strategy and method of Li pottery packaging to promote the systematic upgrade of packaging design.
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