| 摘要: |
| 目的 以文化基因理论为基础，解读南丰傩面具所蕴含的文化基因中符合文化识别的因子，根据受众对因子的感知重要度，提出以符号为单位识别的文化基因表达方式。方法 为量化评价傩面具的文化，通过提取南丰傩面具文化基因，运用AHP将定性和定量研究法相结合，构建文化基因谱系图——评价模型树。结果 根据南丰傩面具文化基因图谱得出符号权重，通过拟态环境理论进行客观环境、信息选择、媒介加工、拟态环境四个层次分析具备品牌识别的符号，得出实质性的文化基因表达方式。结论 从文化基因角度出发，以定性与定量研究相结合，有利于促进信息环境的形成，为南丰傩文化的传播增强文化认同感。 |
| 关键词: 南丰傩面具 文化基因图谱 符号 大数据可视化 媒介叙事 |
| DOI：10.19554/j.cnki.1001-3563.2024.20.029 |
| 分类号: |
| 基金项目:江西省高等学校教学改革研究课题(JXJG-23-37-3);抚州市社会科学规划项目(24SK14);江西省社会科学“十四五”基金项目(24YS33);国家社科基金艺术学重点项目(20AC003) |
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| Redesign of Nanfeng Nuo Mask Schema Based on Cultural Gene Mapping Construction |
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LIAO Shuya1, YIN Jun2
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(1. Gandong University, Jiangxi Fuzhou 344000, China;2. Jiangnan University, Jiangsu Wuxi 214122, China)
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| Abstract: |
| Based on the theory of cultural genes, the work aims to interpret the factors of cultural genes contained in Nanfeng Nuo masks which are in line with the cultural identification and propose the cultural gene expression with symbol as the unit of identification according to the importance of the audience's perception of factors. In order to quantitatively evaluate the culture of Nuo masks, by extracting cultural genes from Nanfeng Nuo masks, AHP was used to combine qualitative and quantitative research methods, to build a cultural genealogy map - evaluation model tree. According to the cultural gene map of Nanfeng Nuo masks, the symbol weight was derived. Through the mimetic environment theory, the symbols with brand identification were analyzed from four levels of objective environment, information selection, media processing and mimetic environment, and a substantial expression of cultural genes was derived. From the perspective of cultural genes, the combination of qualitative and quantitative research is conducive to promoting the formation of the information environment and enhancing the sense of cultural identity for the dissemination of Nanfeng Nuo culture. |
| Key words: Nanfeng Nuo mask cultural gene map symbols data visualization |
