引用本文:王敏,彭昌盛.符号学视阈下土家族西兰卡普文化因子提取及设计应用研究[J].包装工程,2024,(20):333-345.
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符号学视阈下土家族西兰卡普文化因子提取及设计应用研究
王敏,彭昌盛
湖北工业大学,武汉 430068
摘要:
目的 挖掘民族文化内核,将土家族西兰卡普文化因子与设计活动对接,探寻西兰卡普文化因子符号的可视化路径,为传承和弘扬传统文化提供多元化方法。方法 以恩施土家族西兰卡普文化为研究对象,搜集相关资料并基于符号学理论进行识别与分类,提取具有典型特征的西兰卡普文化元素作为文化因子分析其内涵。通过层次分析法筛选具有较高用户感知度的文化因子,基于符号学理论构建设计方法,应用在设计实践中。结果 运用符号学理论分析西兰卡普文化因子内涵,构建了西兰卡普文化基因图谱及因子转译方法模型,探索了传统文化与现代设计的融合发展路径。结论 基于符号学理论对土家族西兰卡普文化基因的研究,能够更全面、深入地反映西兰卡普的文化特征。在设计活动中,提取土家族西兰卡普文化基因并通过相关方法进行可视化设计应用,能为文旅融合背景下的当地现代文创产品设计提供新的思路,验证现代设计中“文化因子”提取及应用的可行性。
关键词:  土家族西兰卡普  文化因子  文化基因  符号学
DOI:10.19554/j.cnki.1001-3563.2024.20.030
分类号:
基金项目:教育部新文科研究与改革实践项目(2021160043)
Extraction and Design Application of Tujia Xilankapu Cultural Factors from the Perspective of Semiotics
WANG Min, PENG Changsheng
(Hubei University of Technology, Wuhan 430068, China)
Abstract:
The work aims to excavate the core of national culture, connect Tujia Xilankapu cultural factors with design activities and explore the visual path of Xilankapu cultural factor symbols, to provide diversified methods for carrying forward and inheriting traditional culture. With the Tujia Xilankapu culture in Enshi as the research object, relevant data were collected and identified and classified based on semiotics theory, and then typical Xilankapu cultural elements were extracted as cultural factors to analyze the connotation. The cultural factors with high user perception were screened out through analytic hierarchy process, and the design method was constructed based on semiotics theory and applied in design practice. Based on the semiotics theory, the connotation of cultural factors in Xilankapu was analyzed, the gene map of Xilankapu culture and the model of factor translation were constructed, and the integration and development path of traditional culture and modern design was explored. The study of Tujia Xilankapu culture gene based on semiotics theory can reflect the cultural characteristics of Xilankapu more comprehensively and deeply. In the design activities, the extraction of Tujia Xilankapu cultural genes and the visual design application through relevant methods can provide new ideas for the design of local modern cultural and creative products under the background of cultural and tourism integration, and verify the feasibility of the extraction and application of "cultural factors" in modern design.
Key words:  Tujia Xilankapu  cultural factor  cultural gene  semiotics

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