| 张卜云,刘曦卉,蒋金辰.基于综合型洞察的独居女性智能健康烹饪产品设计研究[J].包装工程,2024,(24):317-325, 396. |
| 基于综合型洞察的独居女性智能健康烹饪产品设计研究 |
| Design of Intelligent and Healthy Cooking Products for Women Living Alone Based on Hybrid Insights |
| 投稿时间：2024-07-15 |
| DOI：10.19554/j.cnki.1001-3563.2024.24.032 |
| 中文关键词: 一人食 健康烹饪产品 智能产品 综合型洞察 |
| 英文关键词: single serving healthy cooking products intelligent products hybrid insights |
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| 中文摘要: |
| 目的 在健康饮食的背景与趋势下，挖掘独居女性对智能健康烹饪产品的需求，探索“一人食”经济中智能健康烹饪产品的创新方向与机会。方法 基于综合型洞察法的思路，首先通过Nvivo文本分析，形成智能健康烹饪产品的需求清单;其次运用KANO模型对用户需求进行归类，理解用户需求的类型与特征;最后通过AHP层次分析法对用户不同属性的需求进行权重计算。结果 基于用户需求分析，汇总形成了四个面向独居女性群体的智能健康烹饪产品设计策略，并在其指导下进行了相应的设计实践。结论 设计实践结果表明，综合型洞察法引领下的 NVivo文本分析-KANO-AHP方法，有助于明确用户的需求内容、类型，以及重要程度排序，为智能健康烹饪产品及其它相关产品设计提供思路与方法借鉴，帮助设计师在复杂的社会背景与问题中提出有效的设计洞察与方案。 |
| 英文摘要: |
| The work aims to explore the needs of women living alone for intelligent healthy cooking products in the context and trend of healthy eating and investigate the innovative directions and opportunities within the "single-serving" economy. Based on the hybrid insights approach, the study first conducted a NVivo text analysis to code and categorize the needs list for intelligent healthy cooking products. Then, the KANO model was applied to categorize these needs, allowing for a better understanding of their types and characteristics. Finally, the Analytic Hierarchy Process (AHP) were used to calculate the weights of different user needs attributes. Based on the analysis of user needs, the study consolidated four design strategies for intelligent healthy cooking products targeted at women living alone, which were then applied in corresponding design practices. The results of these design practices demonstrate that the NVivo text analysis-KANO-AHP method, guided by the hybrid insights approach, helps clarify the content, types, and priority of user needs. This provides valuable insights and methodologies for the design of intelligent healthy cooking products and other related products, assisting designers in developing effective design insights and solutions within complex social contexts and challenges. |
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