| 张妍,李铭洋,赵曦雯.共享经济视域下的文化旅游类共享衍生品创意优化方法研究[J].包装工程,2024,(24):326-334. |
| 共享经济视域下的文化旅游类共享衍生品创意优化方法研究 |
| Creative Optimization Method of Cultural and Tourism Shared Derivatives from the Perspective of Sharing Economy |
| 投稿时间：2024-07-14 |
| DOI：10.19554/j.cnki.1001-3563.2024.24.033 |
| 中文关键词: 共享经济 信息可视化 AHP(层次分析法) 文化衍生品 |
| 英文关键词: sharing economy information visualization AHP (hierarchical analysis) cultural derivatives |
| 基金项目:天津市艺术科学规划一般项目(E24002) |
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| 中文摘要: |
| 目的 共享经济以分享与合作为核心理念，随着信息技术的发展，在个人需求和社会效益方面带来了许多积极的影响。通过将潜在的文化资源进行重组，利用尖端网络技术，实现高效、高质量的供需匹配，推进大规模应用。结合大数据分析与当地资源匹配融合，在新形式、新产品和新服务支持下，推动文化旅游的可持续发展，促进实体经济向数字化转型的进程。方法 通过数据可视化的方式进行系统权重分析，使用相关设计阵列的数据模型进行定量研究，从经济、文化、政府、企业和个人社会的角度分析共享衍生品发展指标的选择原因和权重，直观指导文化旅游共享衍生品中服务类衍生品创意优化，促进经济结构转型升级和文化的传播和发展。结果 以数据分析结论为导向进行共享与衍生品关联性分析，总结文化旅游共享衍生品创意优化内涵在民族传统文化中的表达。结论 共享经济视域不只是信息的共享与传递，更是文化的体验与切身交流。为旅行者提供了节约出行成本、减少社会资源使用量和加速闲置社会资源循环利用的机会，是推动实体经济数字化转型的关键手段之一。 |
| 英文摘要: |
| Sharing economy takes sharing and cooperation as the core concept, and with the development of information technology, it has a positive impact on individual needs and social interests. Through the reorganization of potential cultural resources and the application of cutting-edge network technologies, efficient and high-quality supply and demand matching is realized, and large-scale application is promoted. Combined with big data analysis and matching and integration of local resources and under the support of new forms, new products and new services, the work aims to promote the sustainable development of cultural tourism, and facilitate the process of transforming the real economy into digitalization. Through the data visualization system weight analysis, the relevant design array data model was used for quantitative research and the selection reason and weight of shared derivative development indexes were analyzed from the economy, culture, government, enterprise and individual society, to intuitively guide the creative optimization of service derivatives in cultural and tourism shared derivatives, and promote the transformation and upgrading of economic structure and the spread and development of culture. Based on the conclusion of data analysis, the correlation between sharing and derivatives was analyzed and the expression of creative optimization connotation of cultural and tourism shared derivatives in national traditional culture was summarized. The perspective of sharing economy is not only the sharing and transmission of information, but also the cultural experience and personal communication. It provides travelers with the opportunity to save travel costs, reduce the use of social resources and accelerate the recovery of idle resources in society, and is one of the key means to promote the digital transformation of the real economy. |
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