| 焦鑫,勒立.基于文化层次理论的川剧文创设计[J].包装工程,2024,(24):335-343. |
| 基于文化层次理论的川剧文创设计 |
| Cultural and Creative Design of Sichuan Opera Based on Cultural Hierarchy Theory |
| 投稿时间：2024-07-04 |
| DOI：10.19554/j.cnki.1001-3563.2024.24.034 |
| 中文关键词: 文化层次理论 川剧 文创设计 |
| 英文关键词: cultural hierarchy theory Sichuan Opera cultural and creative design |
| 基金项目:四川省高校哲学社会科学重点研究基地工业设计产业研究中心课题项目(GYSJ2024-07);四川传媒学院研究类青年教师专项项目(X2021100);四川传媒学院“成都本土文化在公共空间的当代表达 ”科研团队中期研究成果 |
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| 中文摘要: |
| 目的 探讨基于文化层次理论的川剧文创设计创新方法，拓展川剧文创设计思路和创新方式。方法 以文化层次理论为依据，通过对川剧文化资源进行归纳梳理，将川剧文化资源划分为物质资源、行为资源、精神资源，梳理蕴含在这三类资源中的文化基因，通过设计转化建构川剧文创设计模型框架。根据不同文化资源的特质和应用方式，探究三类资源的创新设计方法，列举相关文创产品案例。结果 基于三类川剧文化资源的不同特质可推导出各自的创新方法，即物质资源特质下显性元素的现代改良、直观及衍生创新方法;行为资源特质下使用方式的技术、实用及环境创新方法;精神资源特质下情感体验的审美、象征及教育功能创新方法。结论 运用这些创新方法能够让川剧文创产品设计创新形式多样、使用方式多元、情感体验深层。 |
| 英文摘要: |
| The work aims to explore innovative methods for Sichuan Opera cultural and creative design based on the cultural hierarchy theory, and expand the ideas and innovative methods of Sichuan Opera cultural and creative design. Based on the theory of cultural hierarchy, by summarizing and sorting out the cultural resources of Sichuan Opera, the cultural resources of Sichuan Opera were divided into three categories:material resources, behavioral resources, and spiritual resources. The cultural genes contained in the three types of resources were clarified, and a Sichuan Opera cultural and creative design model framework was constructed through design transformation. Based on the characteristics and application methods of different cultural resources, innovative design methods for three types of resources were explored, and relevant cultural and creative product cases were listed. Based on the different characteristics of three types of Sichuan opera cultural resources, innovative methods could be derived, including in-depth, intuitive, and derivative innovation methods for explicit elements under material resource characteristics, technological, practical, and environmental innovation methods for usage under behavioral resource characteristics, and innovative methods for aesthetic, symbolic, and educational functions of emotional experience under spiritual resource characteristics. The application of these innovative methods can enable Sichuan Opera cultural and creative product design to have diverse forms of innovation, diverse usage methods, and deep emotional experiences. |
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