| 陈香,沈伟民.基于符号学CTS方法的惠山泥人数字化转译路径研究[J].包装工程,2024,(24):397-405. |
| 基于符号学CTS方法的惠山泥人数字化转译路径研究 |
| Digital Translation Path of Huishan Clay Figurines Based on Semiotic CTS Approach |
| 投稿时间：2024-07-21 |
| DOI：10.19554/j.cnki.1001-3563.2024.24.040 |
| 中文关键词: 符号学 惠山泥人 数字化 设计策略 |
| 英文关键词: semiotics Huishan clay figurine digitalization design strategy |
| 基金项目:江苏省社会科学基金资助项目(21YSD018) |
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| 中文摘要: |
| 目的 非遗传统文化内涵形式在被挖掘层面，还存在同质化、特色性不明显的状态，特别是在新AI数字大模型技术的机遇下，拓展非遗传统文化资源的创新性开发和有效利用，并进行活化方法的路径研究，就成为了非遗传承和传播的重要工具。方法 从符号学理论出发，基于符号的种类形态(C)、文化主题(T)、表面着色(S)三种不同的内涵，提出CTS方法对惠山泥人文化符号进行系统分析，并进行数字设计流程的创新。结果 通过AI数字手段的辅助，提出了对惠山泥人文化，一种新的数字转译的流程、方法，并以惠山泥人厂相关项目进行应用实践，提出符号学CTS方法的实际应用。结论 基于符号学CTS数字转译方法的转化路径，为惠山泥人文化的保护与开发，开拓一条新的、可持续发展的道路，对当地特色的泥人文化，在传承方法的延续和文化资源的设计创新方面，提供了新的转化思路。 |
| 英文摘要: |
| The connotation form of intangible cultural heritage is still homogenized and has no obvious characteristics in terms of mining. Especially under the opportunity of new AI digital large model technology, expanding the innovative development and effective utilization of intangible cultural heritage resources and conducting research on the path of activation methods have become an important tool for inheritance and dissemination of intangible cultural heritage. Starting from the semiotics theory, based on three different connotations of class (C), theme form (T), and surface (S), a CTS method was proposed to systematically analyze the Huishan clay figurine cultural symbols and innovate in the digital design process. With the support of AI digital technology, a new digital translation process and method for Huishan clay figurine culture were proposed, along with corresponding application strategies based on practices in relevant projects. The STC method based on semiotics opens up a new and sustainable development path for the protection and development of Huishan clay figurine culture, providing a new transition idea for continuation of inheritance methods and design innovation of cultural resources. |
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