| 蔡建军,罗崇鑫.新媒体语境下展陈空间中视觉艺术应用表现与传播机制策略研究[J].包装工程,2024,(24):468-481. |
| 新媒体语境下展陈空间中视觉艺术应用表现与传播机制策略研究 |
| Application Expression and Communication Mechanism Strategies of Visual Art in Exhibition Space under the Context of New Media |
| 投稿时间：2024-07-07 |
| DOI：10.19554/j.cnki.1001-3563.2024.24.048 |
| 中文关键词: 新媒体艺术 视觉艺术 展陈空间 艺术传播 沉浸式体验 |
| 英文关键词: new media art visual art exhibition space art communication immersive experience |
| 基金项目:2021教育部协同育人项目(202102484007) |
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| 中文摘要: |
| 目的 基于新媒体语境下视觉艺术在展陈空间中的表现形式更新和传播路径进行思考，分析新媒体视觉艺术和展陈空间的应用及表现，以期为新媒体技术影响下的视空沉浸体验发展提供新思路。方法 考察新媒体语境下的视觉与空间转向，以及视觉艺术、展陈空间和新媒体之间的关联性，从艺术设计和艺术传播两个维度出发，分析新媒体介入下视觉艺术与展陈空间中各自的表现及应用方式特征，基于艺术传播三个层次分析并推导出设计表达方式，并选取代表性案例进行分析。结论 新媒体技术影响下的视觉艺术与展陈空间都发生了巨大的变革，展陈空间作为视觉艺术独特的发生场，在新媒体技术手段发展下逐渐与视觉艺术产生紧密关联，视觉带来多维立体空间感的同时空间已然成为一种视觉艺术，在共同的交流碰撞下带来了更好的艺术沉浸式体验。 |
| 英文摘要: |
| Based on the context of new media, the work aims to reflect on the updating of the expression forms and communication paths of visual art in exhibition space and analyze the application and expression of visual art and exhibition space of the new media, in order to provide new ideas for the development of visual immersion experiences under the influence of new media technology. The visual and spatial shift in the context of new media was investigated and the correlation between visual art, exhibition space, and new media was explored. From the dimensions of art design and art communication, the characteristics of their respective expression and application in visual art and exhibition space under the intervention of new media were analyzed. Based on the three-level analysis of art communication, the design expression methods were derived and the representative cases were selected for analysis. Under the influence of new media technology, both visual art and exhibition space have undergone tremendous changes. As a unique venue for visual art, exhibition space has gradually become closely related to visual art under the development of new media technology. The multi-dimensional spatial sense brought by vision has become a form of visual art in the same time and space, and through common communication and collision, it has brought better immersive artistic experiences. |
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