文章摘要
胡绮,吴玉环,万衡.基于叙事理论-FAHP的工业文创产品设计研究[J].包装工程,2025,46(2):156-167.
基于叙事理论-FAHP的工业文创产品设计研究
Design of Industrial Cultural and Creative Products Based on Narrative Theory and Fuzzy Analytic Hierarchy
投稿时间:2024-09-11  
DOI:10.19554/j.cnki.1001-3563.2025.02.014
中文关键词: 叙事理论  模糊层次分析法  工业文化  文创产品  综合评价
英文关键词: narrative theory  fuzzy analytic hierarchy process  industrial culture  cultural and creative products  comprehensive evaluation
基金项目:湖北文化创意产业化设计研究中心开放基金重点项目(HBCY2103);湖北工业大学博士科研启动基金(BSQD20200071)
作者单位
胡绮 湖北工业大学 工业设计学院武汉 430068 
吴玉环 湖北工业大学 工业设计学院武汉 430068 
万衡 湖北工业大学 工业设计学院武汉 430068 
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中文摘要:
      目的 为确保工业文化的有效传播,提出一种基于叙事理论与模糊层次分析法(FAHP)结合的方法介入工业文创产品设计,并通过设计实践进行验证。方法 首先,梳理工业文化与文创产品结构层次,分析叙事理论介入工业文创产品设计的可行性。其次,以武钢文化旅游区为例,结合kj法、问卷调查法,从构建叙事主题、确立叙事情节、选取叙事表达3个层次构建武钢文创设计评价表,通过模糊层次分析法计算各叙事指标的权重并排序,优选武钢文化叙事主题,再进行武钢工业文创设计实践。最后,结合评价因子,通过模糊综合评价法对设计方案进行评价。结果 通过叙事理论与FAHP结合,明确用户核心需求,设计出基于武钢文化的书立工业文创产品设计。结论 叙事理论与FAHP的综合使用可提高产品决策过程的情感性与科学性,提升设计的层次性与逻辑性。
英文摘要:
      In order to ensure the effective dissemination of industrial culture, the work aims to propose a method based on the combination of narrative theory and fuzzy analytic hierarchy process that can be intervened in the design of industrial cultural and creative products, and verify the method by design practice. Firstly, the structural level of industrial culture and cultural and creative products was sorted out, and the feasibility of narrative theory intervening in the design of industrial cultural and creative products was analyzed. Secondly, taking WISCO Cultural Tourism Zone as an example, combined with the KJ method and questionnaire survey method, the evaluation table of WISCO cultural and creative design was constructed from three levels of constructing the narrative theme, establishing the narrative plot and selecting the narrative expression, and the weight and ranking of each narrative index were calculated and ranked by fuzzy analytic hierarchy process, and the cultural narrative theme of WISCO was optimized, and then the practice of WISCO industrial cultural and creative design was carried out. Finally, the design scheme was evaluated by fuzzy comprehensive evaluation method based on the evaluation factors. Through narrative theory and FAHP, the core needs of users were clarified, and the design of industrial cultural and creative products of book stand based on WISCO culture was designed. The comprehensive use of narrative theory and FAHP can improve the emotion and scientificity of the product decision-making process, and improve the hierarchy and logic of design.
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