宋长磊,李军苗,赵文强.AIGC应用于传统皮影IP形象的设计探索[J].包装工程,2025,46(2):226-237. |
AIGC应用于传统皮影IP形象的设计探索 |
Application of AIGC to Design and Exploration of Traditional Shadow Puppet IP Images |
投稿时间:2024-08-13 |
DOI:10.19554/j.cnki.1001-3563.2025.02.020 |
中文关键词: AIGC工具 传统皮影文化 文创设计 皮影IP设计 |
英文关键词: AIGC tools traditional shadow puppet culture cultural and creative design shadow IP image |
基金项目:2024辽宁省档案局科技创新项目(2024-X-10);2022沈阳市哲学社会科学联合会立项课题(SYSK2022-JD-15); |
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中文摘要: |
目的 以传统皮影文化内涵为创作核心,传承及活化传统皮影的文化底蕴,为传统皮影IP设计注入精神内核,探求传统皮影文化IP形象活化渠道、探究传统皮影文化推广的创新模式、探寻皮影文化传承发展新思路、提高皮影文化的宣传力度,为传统皮影文化的创造性转化、创新性发展提供多维思路。方法 通过文献分析及田野调查法,系统性分析皮影学术研究现状及发展趋势,整理地域性传统皮影可视化信息,依托传统皮影视觉隐喻转化皮影文化内核,以设计学理论为学术支撑、以AIGC工具为主要推手,最终呈现“理论设计+文化内涵+AIGC工具”的设计转化过程,实现理论基础与新型技术的结合,应用于皮影IP形象设计及文创衍生实践中。结果 围绕传统皮影文化内涵结合AIGC技术,探索皮影文化IP设计由形象模糊到逐步清晰的过程,力求精准传达皮影文化特色和精神内涵,构建“继承-重塑-控制-导引”的设计程序,为IP设计领域文化创新展示提供更多的思考与可能性。在设计过程中,初期效果模糊,并没有准确捕捉皮影人物特征,到终期汲取人物线稿重构、细节处理、规范限定修饰词相结合,最终达到理想效果。结论 基于传统皮影文化的自身内涵,重构传统皮影文化因子,将皮影IP形象结合AIGC工具设计研究,有利于提升传统皮影在互联网高速发展大环境中的文化地位,有助于探索传统皮影文化保护创新发展新途径,实现皮影文化传承的创造性转化及创新性发展的新渠道。 |
英文摘要: |
The work aims to take the connotation of traditional shadow puppet culture as the core of creation, transform and activate the heritage of traditional shadow puppet culture, inject spiritual core into the design of traditional shadow puppet IP, explore channels for the activation of traditional shadow puppet culture IP images, find an innovative mode of promotion of traditional shadow puppet culture, develop new ideas for the inheritance and development of shadow puppet culture, and improve the publicity of shadow puppet culture, so as to provide multi-dimensional ideas for the creative transformation and innovative development of traditional shadow puppet culture. Through literature analysis and fieldwork, this paper systematically analyzed the current academic research situation and development trend of shadow puppets, sorted out the regional traditional shadow puppet visualization information, relied on the traditional shadow puppet visual metaphor to transform the core of shadow puppet culture, took the design theory as the academic support and AIGC tools as the main driving force, and finally presented the design transformation process of "theoretical design + cultural connotation + AIGC tools". It realized the combination of theoretical foundation and new technology, and applied it to shadow puppet IP image design and cultural and creative derivative practice. Focusing on the connotation of traditional shadow puppet culture, and combined with AIGC technology, this paper explored the process of shadow puppet culture IP design from blurred images to gradual clarity, to accurately convey the characteristics and spiritual connotation of shadow puppet culture, and construct a design program of "inheritance-remodeling-control-guidance", so as to provide more thinking and possibilities for the display of cultural innovation in the field of IP design. In the design process, the initial effect of the design was vague, and the characteristics of the shadow puppet characters were not accurately captured. In conclusion, based on the connotation of traditional shadow puppet culture, reconstructing the factors of traditional shadow puppet culture and combining the design and research of shadow puppet IP image with AIGC tool are conducive to improving the cultural status of traditional shadow puppets in the context of rapid development of the Internet, exploring new ways of innovation and development of traditional shadow puppet culture, and realizing the creative transformation and innovative development channels of shadow puppet culture. |
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