李淑乐,曾春蓉,张超.台江苗绣纹样的基因谱系图构建及设计应用[J].包装工程,2025,46(2):261-272. |
台江苗绣纹样的基因谱系图构建及设计应用 |
Construction and Design Application of Gene Pedigree Map of Taijiang Miao Embroidery Patterns |
投稿时间:2024-08-12 |
DOI:10.19554/j.cnki.1001-3563.2025.02.023 |
中文关键词: 文化基因 台江苗绣纹样 贵州旅游商品 包装设计 |
英文关键词: cultural genes Taijiang Miao embroidery pattern Guizhou tourism products package design |
基金项目:2022年参与国家社科基金艺术学项目(22BG138);贵州省少数民族特色刺绣的振兴之路研究(2023GZGXRW081);2021年贵州省本科教学内容和课程体系改革项目(2021023) |
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中文摘要: |
目的 以台江苗绣纹样为入手点,梳理文化基因,构建苗绣纹样基因谱系图,并进行贵州旅游商品包装设计的转译。方法 首先,通过文献研究和田野调查等研究方法对台江苗绣纹样进行资料整理;其次,基于文化基因理论对台江苗绣纹样基因按照显性基因和隐性基因的分类进行处理;再次,结合文化三层次理论对台江苗绣纹样构建基因谱系图,从文化基因中萃取纹样的因子结构;最后,基于用户调查将感知需求较高的因子通过设计转化为设计元素再进行包装设计应用。结果 以贵州旅游商品设计为例,验证了纹样基因赋能商品包装设计流程的合理性和设计理论的可行性。结论 文化基因谱系图系统梳理了台江苗绣纹样的知识框架,将民族纹样基因融入特色旅游商品包装中的案例,为民族产品设计提供了新的设计思路和切实可行的方法策略。 |
英文摘要: |
The work aims to start with the Miao embroidery patterns in Taijiang, sort out cultural genes, construct a gene pedigree map of Miao embroidery patterns, and translate the packaging design of Guizhou tourism products. Firstly, data on the Taijiang Miao embroidery patterns were organized through research methods such as literature review and field investigation; Secondly, based on the theory of cultural genes, the genes of the Taijiang Miao embroidery patterns were classified according to dominant and recessive genes; Third, combined with the three-level theory of culture, a gene lineage diagram was constructed for Taijiang Miao embroidery patterns, and the factor structure of the patterns was extracted from the cultural genes; Finally, based on user surveys, factors with higher perceived needs were transformed into design elements for packaging design applications. Taking Guizhou tourism product design as an example, the rationality of the pattern genes empowered product packaging design process and the feasibility of the design theory were verified. In conclusion, the cultural gene pedigree system has sorted out the knowledge framework of Taijiang Miao embroidery patterns, and integrated ethnic pattern genes into the packaging of characteristic tourism products, providing new design ideas and practical methods and strategies for ethnic product design. |
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