张俊.新媒体视域下博物馆文创产品的设计与开发[J].包装工程,2025,46(2):345-348. |
新媒体视域下博物馆文创产品的设计与开发 |
Design and Development of Museum Cultural and Creative Products from the Perspective of New Media |
投稿时间:2024-08-11 |
DOI:10.19554/j.cnki.1001-3563.2025.02.031 |
中文关键词: 新媒体时代 博物馆文创产品 设计思路 开发路径 |
英文关键词: New media era Museum cultural and creative products Design ideas Development Path |
基金项目:2022年度上海市艺术科学规划项目(YB2022-F-082) |
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中文摘要: |
目的 通过深入分析新媒体环境下的用户需求和行为模式,结合博物馆丰富的文化资源和创新设计理念,开发出一系列具备独特的文化内涵与艺术价值、符合新媒体时代特征的文创产品。方法 通过文献资料法、观察法、案例分析法对新媒体时代信息传播的形式,以及博物馆文创产品设计与开发的要求进行深入解读,并从中明确该时代背景下博物馆文创产品设计的主要思路和开发的主要路径。结论 通过新技术手段的充分应用,以及博物馆官方平台与公众的相对接,可以对博物馆文创产品的固有认知形成颠覆,确保博物馆文创产品的交融性,并且通过对传统文化符号进行转化、以“碎片化”的内容呈现方式实现内容的完整性,打造博物馆专有的文创品牌,可以开发出适合新媒体时代大环境下的博物馆文创产品,对当今乃至未来中华民族优秀文化的传承与发展起到至关重要的推动作用。 |
英文摘要: |
Through in-depth analysis of the new media environment, user needs and behavior patterns, combined with the museum’s rich cultural resources and innovative design ideas, developed a series of cultural and creative products with unique cultural connotation and artistic value, in line with the characteristics of the new media era. Through the methods of literature review, observation, and case analysis, this study delves into the forms of information dissemination in the new media era, as well as the requirements for the design and development of museum cultural and creative products, and clarifies the main ideas and development paths of museum cultural and creative product design in the context of this era. The conclusion is that the full application of new technological means, as well as the connection between the museum's official platform and the public, can subvert the inherent cognition of museum cultural and creative products and ensure the integration of museum cultural and creative products. And by transforming traditional cultural symbols, presenting content in a fragmented manner, and creating museum exclusive cultural and creative brands, museum cultural and creative products that are suitable for the development environment of the new media era can be developed, which plays a crucial role in promoting the inheritance and development of excellent Chinese culture today and even in the future. |
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