詹秦川,武琪,杜国龙.基于利益相关者需求的丝路沿线人文景观与旅游融合发展评价及设计研究[J].包装工程,2025,46(2):377-391. |
基于利益相关者需求的丝路沿线人文景观与旅游融合发展评价及设计研究 |
Evaluation and Design of the Integrated Development of Cultural Landscapes and Tourism along the Silk Road Based on the Needs of Stakeholders |
投稿时间:2024-08-22 |
DOI:10.19554/j.cnki.1001-3563.2025.02.036 |
中文关键词: 利益相关者 丝路沿线 人文景观 融合发展 AHP |
英文关键词: stakeholders along the Silk Road cultural landscapes integrated development AHP |
基金项目:国家社科基金艺术学项目(21BG107) |
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中文摘要: |
目的 探究利益相关者在丝路沿线人文景观与旅游融合发展中的需求,优化丝路沿线人文景观与旅游融合发展策略,提高游客体验的满意度。方法 通过半结构式访谈、参与式观察进行数据收集,利用相关利益者地图与用户旅程地图分析融合发展需求,借助KANO模型和AHP模型,从文化、功能、生态、空间四维度出发,构建丝路沿线人文景观与旅游融合发展评价模型。结果 通过评价模型获取玉门关遗址景区融合发展指标权重结果,发现品牌视觉形象、内部交通规划、生态安全监测、服务系统全面性四方面对游客体验满意度影响较大,并据此提出了玉门关设计策略。结论 本文提出的方法能够兼顾不同利益相关者的需求,有效进行丝路沿线人文景观及旅游融合的评价与设计,为识别和改进人文景观旅游的关键指标因素提供了更严谨、更科学的依据,实现丝路沿线人文景观与旅游融合的高质量发展。 |
英文摘要: |
The work aims to explore the needs of stakeholders in the integrated development of cultural landscapes and tourism along the Silk Road, optimize the integrated development strategies, and enhance visitors' satisfaction with the tourism experience. Data were collected through semi-structured interviews and participatory observation. The development needs were analyzed by stakeholder maps and customer journey maps. With the help of the KANO model and the AHP model, an evaluation model for the integrated development of cultural landscapes and tourism along the Silk Road was constructed from four dimension of:culture, function, ecology, and space. By evaluating the model, the weights of the integrated development indicators for the Yumen Pass scenic area were obtained. It was found that the brand visual image, internal transportation planning, ecological safety monitoring, and the comprehensiveness of the service system had a significant impact on visitors' experience satisfaction. Based on these findings, design strategies for Yumen Pass were proposed. The method proposed in this work can take into account the needs of different stakeholders and effectively evaluate and design the integration of cultural landscapes and tourism along the Silk Road, providing a more rigorous and scientific basis for identifying and improving key indicator factors of cultural landscape tourism and achieving high-quality integrated development of cultural landscapes and tourism along the Silk Road. |
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