文章摘要
吴国荣,黄诗雯,汤繁稀.基于AHP/QFD/TRIZ理论的宠物食品包装设计[J].包装工程,2025,46(2):424-435.
基于AHP/QFD/TRIZ理论的宠物食品包装设计
Pet Food Based Packaging Designon the AHP/QFD/TRIZ Theory
投稿时间:2024-10-16  
DOI:10.19554/j.cnki.1001-3563.2025.02.041
中文关键词: 宠物包装设计  AHP  QFD  TRIZ  多功能  材料
英文关键词: pet packaging design  AHP  QFD  TRIZ  multifunction  material
基金项目:
作者单位
吴国荣 南昌大学 建筑与设计学院南昌 330031 
黄诗雯 南昌大学 建筑与设计学院南昌 330031 
汤繁稀 顺德职业技术学院广东 佛山 528000 
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中文摘要:
      目的 针对传统宠物食品包装体积大、使用易散落等现存问题,设计出一款利于分装携带的多功能宠物食品包装,提升现有市场上宠物食品包装的功能性,以满足消费者便携性等使用需求。方法 探讨传统宠物食品包装设计理念及应用,运用AHP层次分析法分析得出各项用户需求权重,通过QFD质量屋将用户需求转化为产品的技术特性,得出矛盾冲突,最终利用TRIZ创新方法及理论将问题具体化并寻求解,设计出一种新型的宠物食品包装,通过实际案例提升用户对宠物食品包装的使用体验。结果 对宠物食品包装的再设计,提高了产品包装二次利用率,改进材料及结构设计提升了宠物食品包装的经济性、便捷性。结论 TRIZ创新原理可通过改良包装材料和设计满足消费者需求,以便解决包装设计过程中的瓶颈问题,促进创新思维的产生,提高包装设计的实效性。本研究不仅有利于推动宠物食品包装设计领域的发展,也具有较为完善的理论指导。
英文摘要:
      The work aims to design a multi-functional pet food packaging for portioning and carrying in response to the existing problems of traditional pet food packaging, such as large volume and easy to fall apart, and to enhance the functionality of pet food packaging in the existing market to meet the needs of consumers for portability and other uses. First, the traditional pet food packaging design concept and application were explored. The AHP hierarchical analysis method was used to analyze the weight of user needs. Then, the user needs were transformed into the technical characteristics of the productthrough the QFD quality house to obtain the contradictions and conflicts. And ultimately, the TRIZ innovation methods and theories were used to concretize the problem and seek solutions to design a new type of pet food packaging, and improve the user experience of the pet food packaging through the actual case. The experience of using pet food packaging was improved through practical cases. The redesign of pet food packaging improved the secondary utilization rate of product packaging, and promoted the economy and convenience of pet food packaging by improving the material and structure design. In conclusion, the TRIZ innovation principle can be used to improve packaging materials and design to meet consumer needs, solve bottlenecks in the process of packaging design, promote the generation of innovative thinking, and improve the effectiveness of packaging design. This study is not only conducive to promoting the development of the pet food packaging design field, but also has a more perfect theoretical guidance.
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