| 摘要: |
| 目的 情感驱动性消费背景下，为了唤起人们对红色文化的内在情感共鸣，引入乐感理论以产出创新性红色文创产品设计方法与策略。方法 从理论和实践两方面入手分析红色文创产品现状，基于用户需求和红色文创产品现阶段存在的问题，针对乐感需求的层次和其于文创产品中的触发机制分析，总结出乐感需求融入文创产品的层次，即感官乐知层、情感感质层和精神本体层，融合红色文创的乐感需求诱发因素，从养源.元素识别、掘深.文化传达、拓源.情感共鸣几个层面进行设计策略的探索。结果 得出乐感理论可以融入“喜遇礼”红色文创产品的构建全流程，最终生成满足用户乐感需求的文创产品。结论 通过活用乐感理论，创新红色文创产品设计思维模式，促进红色文创产品的乐感化系统开发，助力了红色文化的保护和传播。 |
| 关键词: 乐感理论 红色文化 文创产品 |
| DOI：10.19554/j.cnki.1001-3563.2025.08.018 |
| 分类号: |
| 基金项目:河北省教育厅科学研究项目资助(SQ2024004) |
|
| Emotional Design of Red Cultural and Creative Products Based on the Legan Theory |
|
CHEN Xu1, WANG Zixuan2, LEI Ruichao1, WANG Zeyi1
|
|
(1. Yanshan University, Hebei Qinhuangdao 066000, China;2. South China Agricultural University, Guangzhou 510653, China)
|
| Abstract: |
| In light of emotion-driven consumption, to foster a profound emotional connection among the masses with the red culture, this study aims to introduce the Legan theory to produce the design method and strategy of innovative red cultural and creative products. The current state of red cultural and creative products was analyzed from the theory and the practice. Based on user needs and the current problems of red cultural and creative products, the levels of Legan needs and their triggering mechanisms in cultural and creative products were analyzed, and the levels of Legan needs integrated into cultural and creative products were summarized, including sensory knowledge level, emotional quality level, and spiritual ontology level. The design strategies were explored from three aspects such as source nurturing-element recognition, deep excavation-cultural communication, and source expansion-emotional resonance. The Legan theory could be integrated into the entire process of constructing "Xiyu Li" red cultural and creative products, finally generating the cultural and creative products satisfying users' pleasure needs. The design thinking process for red cultural and creative products was innovated through the adaptive utilization of Legan theory, thereby promoting the development of the Legan system of red cultural and creative products, and fostering the protection and dissemination of red culture. |
| Key words: Legan theory red culture cultural and creative products |
