| 摘要: |
| 目的 探究国画元素在国潮包装设计中的应用路径，从而促进国画艺术与国潮包装在文化传承与创新发展中的深度融合。方法 运用定性与定量相结合的分析方法，首先，采用大众问卷的定量分析，收集基本数据以证明研究假设;其次，Python爬取分析，对抖音、小红书、微博三大平台关于国画与国潮包装的评价词，提取热词后结合专家访谈确定7个核心语义词汇;再次，设计语义量表，邀请11名设计师与11名国画艺术家进行国画元素在国潮包装设计应用中的语义测量;最后，运用Spss统计分析软件提取出主要语义评价，归纳出设计策略。结论 “国画技艺且浓墨淡彩”为核心语义评价，并提炼出四项关键设计策略:视觉表征融入国画技艺、浓墨淡彩的色彩搭配、留白的构图造型、诗情画意的意境营造。期望这些策略为画元素在国潮包装设计中的创新实践提供理论支持与设计指导，并为相关行业及设计师提供有益的参考。 |
| 关键词: 语义分析 国画元素 国潮包装 包装设计 |
| DOI：10.19554/j.cnki.1001-3563.2025.08.035 |
| 分类号: |
| 基金项目:荆楚理工学院科研基金项目(YY202428) |
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| Design of Traditional Chinese Painting Elements in National Fashion Packaging Based on Semantic Analysis |
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FANG Yu, YIN Yi
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(Jingchu University of Technology, Hubei Jingmen 448000, China)
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| Abstract: |
| The work aims to explore the application pathways of traditional Chinese painting elements in national fashion packaging design to promote the deep integration of traditional Chinese painting art and national fashion packaging in cultural inheritance and innovative development. Employing a mixed-methods approach combining qualitative and quantitative analysis, this study proceeded as follows:First, a quantitative analysis of public questionnaires was conducted to validate research hypotheses and gather foundational data. Second, Python is utilized to crawl and analyze commentary related to traditional Chinese painting and national fashion packaging across three major platforms—Tik Tok, Xiaohongshu, and Microblog—to extract frequently occurring |
| Key words: than You Think[J]. Philosophical Transactions of the Royal Society of London Series B, Biological Sciences, 2023, 378(1870):20210372. |
