| 摘要: |
| 目的 探讨民间美术元素在产品包装设计中的应用，为产品包装设计提供更多的思路，通过民间美术元素的应用使产品包装设计更具艺术性与文化性。方法 分析传统民间美术的内涵，探究民间美术和艺术设计的关系，从三个层面探析了民间美术元素在产品包装设计中的应用策略。结论 民间美术与艺术设计具有非常紧密的联系，主要体现在三个方面，即民间美术能够为艺术设计提供灵感的来源、民间美术与艺术设计具有一致性与相似性、民间美术与艺术设计具有相同性与融合性。为了使民间美术元素更好地渗透到产品包装设计中，可以将民间美术的图案元素、色彩元素和材料元素应用到产品包装设计中。相关设计人员要关注传统民间艺术，让其与现代化的设计方式和理念进行巧妙地结合，让包装设计更加丰富多彩。 |
| 关键词: 民间美术 产品包装 图案 色彩 材料 |
| DOI：10.19554/j.cnki.1001-3563.2025.08.036 |
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| 基金项目: |
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| The Application of Folk Art Elements in Product Packaging Design |
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LI Yang
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(Jinzhong University, Shanxi Jinzhong 030619, China)
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| Abstract: |
| Objective:To explore the application of folk art elements in product packaging design, provide more ideas for product packaging design, and make product packaging design more artistic and cultural through the application of folk art elements. Method:Analyze the connotation of traditional folk art, explore the relationship between folk art and art design, and analyze the application strategies of folk art elements in product packaging design from three levels. Conclusion:There is a very close connection between folk art and art design, mainly reflected in three aspects:folk art can provide a source of inspiration for art design; Folk art and artistic design have consistency and similarity; Folk art and art design have similarities and integration. In order to better integrate folk art elements into product packaging design, pattern elements, color elements, and material elements of folk art can be applied to product packaging design. Relevant designers should pay attention to the traditional Folk art, make it skillfully combine with modern design methods and concepts, and make the packaging design more colorful. |
| Key words: folk art Product packaging Pattern Color material |
