引用本文:辛志亮,伍健.基于Kano-QFD模型的智慧小程序情感化设计研究[J].包装工程,2025,46(8):414-421, 431.
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基于Kano-QFD模型的智慧小程序情感化设计研究
辛志亮,伍健
广州南方学院,广州 510970
摘要:
目的 将情感化设计理念融入智慧小程序的设计创新中,结合用户研究方法,设计出一款满足用户需求,带来良好使用体验的智慧小程序。方法 通过调研,对历史游径类智慧小程序的用户需求进行总结,按照情感化设计原则,将用户需求划分为本能层、行为层和反思层;利用Kano模型对不同层次的需求展开分类识别,明确用户需求的类型,评估需求的重要度,对需求展开初步筛选;引入QFD模型,将需求最终映射为功能要素并计算需求与功能之间的关联度,得出相关度较高的功能要素,用于指导小程序的设计。结果 根据联合分析的结果,最终设计出视觉良好,操作便捷的智慧小程序。结论 基于Kano-QFD模型的智慧小程序情感化设计策略,为此类智慧小程序的设计提供了一种有效的方法。
关键词:  情感化设计  Kano  质量功能展开(QFD)
DOI:10.19554/j.cnki.1001-3563.2025.08.040
分类号:
基金项目:广东高校科研平台和科研项目(2021WTSCX122);教育部产学协同育人项目(202002114014);广州南方学院科研重点项目(2021XK10)
Emotional Design of Smart Applets Based on Kano-QFD Model
XIN Zhiliang, WU Jian
(Nanfang College Guangzhou, Guangzhou 510970, China)
Abstract:
The work aims to integrate the emotional design concept into the design innovation of smart applets, and combined with the user research method, to design a smart applet that meets user needs and brings a good use experience. Through the research, the user needs of history tour path class smart applets were summarized, and the user needs were divided into instinctive, behavioural and reflective layers according to the principle of emotional design. The Kano model was used to classify and identify the needs at different levels, clarify the types of user needs, assess the importance of the needs, and conduct preliminary screening of the needs. The QFD model was introduced to ultimately map the needs to the functional elements and the correlation between needs and functions was calculated to derive the functional elements with higher correlation, which were used to guide the design of applets. Based on the results of the joint analysis, a smart applet with good vision and convenient operation was finally designed. The study of emotional design of smart applets based on the Kano-QFD model provides an effective method for the design of such smart applets
Key words:  emotional design  Kano  quality function deployment (QFD)

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