| 摘要: |
| 目的 优化用户使用宠物训练APP的体验，提高其持续使用意愿，为宠物训练APP设计提供有效的系统方案。方法 运用双因素理论分析用户使用宠物训练APP时受到的保健和激励因素对使用决策的影响，调研宠物训练APP现存问题。分析用户使用行为，识别影响用户使用决策的关键因素进行理论模型构建。借助问卷调查收集相关数据，通过结构方程模型进行验证。结果 宠物社交、优惠奖励属于激励因素，正向影响持续使用意愿;隐私安全、易用性、售后服务属于保健因素，负向影响卸载意愿;训练课程与获取养宠知识既正向影响持续使用意愿，也对卸载意愿产生负向影响。结论 基于研究结果提出一系列设计策略，为宠物训练APP的设计提供科学合理的依据，也为其他宠物相关APP的研发提供新思路。 |
| 关键词: 宠物训练 双因素理论 结构方程模型 交互设计 |
| DOI：10.19554/j.cnki.1001-3563.2025.08.041 |
| 分类号: |
| 基金项目:教育部人文社会科学研究规划基金项目(22YJAZH058) |
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| Application of Two-factor Theory in Design of Pet Training APPs |
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LI Yang1, ZHANG Fengxue1, QIAO Yuanjie1, MIAO Ning2
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(1. Tianjin University of Technology, Tianjin 300384, China;2. Xiamen University of Technology, Fujian Xiamen 361024, China)
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| Abstract: |
| The work aims to optimize users' experience in using pet training APPs, improve users' intention to use APPs, and provide effective system solutions for the research and development and innovative design of pet training APPs. The two-factor theory was used to analyze the impact of health care and incentive factors on users' decisions in using pet training APPs. Firstly, the existing problems of pet training APP were investigated. Secondly, the user behavior was analyzed, the key factors affecting the user's decision to use were identified, and the theoretical model was built. Relevant data were collected through questionnaires and verified with structural equation models. Incentive factors including pet socialization and preferential rewards had a significant positive effect on users' intention to continue using. Health care factors including privacy, security, ease of use and after-sales service had a significant negative effect on users' intention to unload. In addition, training courses and acquisition of pet knowledge not only positively affected the intention to continue using, but also negatively affected the intention to unload. Based on the research results, a series of design strategies are proposed, which provides a scientific and reasonable basis for the design of pet training APPs, and also provides a new idea for the development of other pet-related APPs. |
| Key words: pet training two-factor theory structural equation model interaction design |
