| 摘要: |
| 目的 探讨消费者对陶瓷茶具的感性需求，提出相应的设计方法以提升陶瓷茶具的感性意象。方法 基于感性工学理论，通过问卷调查、多维尺度分析和聚类分析识别关键意象词汇和样本。使用形态分析法分解和标定典型样本的造型特征，并通过语词聚类实验建立陶瓷茶具造型的意象体系。结合语义差异法和问卷调研，收集用户对茶具样本的意象偏好。引入文化元素，对文化造型进行轮廓提取，并构建轮廓造型与要素模型之间的关系，以消费者的审美需求为导向进行优化，最终获得最佳设计方案。结论 使用感性工学和SPQ图像优化方法构建的造型意象模型能够有效捕捉消费者对陶瓷茶具的感性需求，从而促进陶瓷文创产品的有效传播。 |
| 关键词: 仰韶文化 陶瓷茶具设计 造型意象 感性工学 灰度关联法 |
| DOI：10.19554/j.cnki.1001-3563.2025.08.047 |
| 分类号: |
| 基金项目:2024年度教育部人文社会科学研究规划基金项目(24YJA760061) |
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| Modeling Image Design Practice of Cultural and Creative Tea Set Based on KE/GRA |
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LI Qingsong1, LI Jing2
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(1. Xi'an Mingde Institute of Technology, Xi'an 710124, China;2. Shaanxi University of Science & Technology, Xi'an 710021, China)
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| Abstract: |
| The work aims to explore the perceptual needs of consumers for ceramic tea sets and propose corresponding design methods to enhance the perceptual image of ceramic tea sets. Based on Kansei engineering theory, key image words and samples were identified through questionnaire survey, multidimensional scaling analysis, and cluster analysis. The morphological analysis method was used to decompose and calibrate the modeling features of typical samples, and the image system of ceramic tea set modeling was established through word clustering experiments. Combined with the semantic difference method and questionnaire survey, the user's image preferences for the tea set samples were collected. The cultural elements were introduced, the contour of cultural modeling was extracted, and the relationship between the contour modeling and the element model was constructed. The optimization was guided by the aesthetic needs of consumers, and the best design scheme was finally obtained. The modeling image model constructed by Kansei engineering and SPQ image optimization method can effectively capture consumers' perceptual demand for ceramic tea sets, thus promoting the effective dissemination of ceramic cultural and creative products. |
| Key words: Yangshao culture ceramic tea set design modeling image Kansei engineering gray correlation method |
