引用本文:姜晨菡,黄汭,余继宏.社会网络视角下连四纸非遗产品多元共创设计策略研究[J].包装工程,2025,46(10):86-96.
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社会网络视角下连四纸非遗产品多元共创设计策略研究
姜晨菡,黄汭,余继宏
东华大学,上海 200051
摘要:
目的 由于创意人才不足和资源调配机制的模糊,江西铅山连四纸这一传统技艺类非物质文化遗产产品面临着可持续创新效率低下和动力不足的挑战。基于利益相关者的协作现状和多元需求研究,提出设计师主导的共创策略来弥合这一知识缺口。方法 通过文献综述、深入访谈和问卷调查,依次界定了该非遗产品创新生态中的利益相关者具体角色。随后基于社会网络分析(Social Network Analysis, SNA)方法,在网络结构中识别了利益相关者协作关系、网络位置、协作质量,以及紧迫待解决的协作需求。结果 基于协作和需求网络的分析结果,构建了五个协作子群并提出设计师驱动的利益相关者共同创造策略。结论 匹配利益相关者能力和需求的协同共创策略,不仅助力该非物质文化遗产的活态传承,同时为非遗产品创新生态中资源的有效利用和创新动力赋能提供实参考。
关键词:  非物质文化遗产产品  社会网络分析(SNA)  利益相关者  共同创造  铅山连四纸
DOI:10.19554/j.cnki.1001-3563.2025.10.009
分类号:
基金项目:上海市艺术科学规划项目(YB2024-G-069);故宫博物院第二期开放课题(202405007);中央高校基本科研业务费(2232023E-06);中央高校基本科研业务费专项资金(2232024D-42)
Multi-Stakeholder Co-Creation Design Strategy for Liansi Paper from the Perspective of Social Network Analysis
JIANG Chenhan, HUANG Rui, YU Jihong
(Donghua University, Shanghai 200051, China)
Abstract:
Due to the shortage of creative talents and inefficient resource allocation mechanisms, Jiangxi Yanshan Liansi Paper, a traditional intangible cultural heritage product, is facing the challenge of low efficiency and insufficient motivation for sustainable innovation. The work aims to propose a designer-led co-creation strategy to bridge this knowledge gap based on the research on the status quo of stakeholders' collaboration and diverse needs. Through literature review, in-depth interviews, and surveys, the specific roles of stakeholders were defined and Social Network Analysis (SNA) was employed to identify their collaboration relationships, network positions, interaction quality, and urgent needs. Based on the analysis of collaboration and need networks, five collaborative subgroups were identified, and a designer-driven co-creation strategy for stakeholders was proposed. The collaborative co-creation strategy matching the abilities and needs of stakeholders will not only help the intangible cultural heritage in its living transmission, but also provide practical reference for the effective use of resources and the empowerment of innovation power in the innovation ecology of intangible cultural products.
Key words:  intangible cultural heritage products  Social Network Analysis (SNA)  stakeholder  collaborative cration  Yanshan Liansi paper

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