| 摘要: |
| 目的 深入探索数字叙事在文旅元宇宙中如何有效传播当代中国故事，分析其创新之处及对文旅产业持续发展的推动作用。方法 以理论研究为基础，在文旅元宇宙从“跨媒介”到“跨文化”叙事转向的背景下，综合运用归纳法、对比法、案例分析法，对符号、结构、共享性空间三个维度的叙事内容进行归纳分析，展开对文旅元宇宙数字叙事路径的探讨。结果 在叙事符号层面，数字技术深化了叙事表达的层次与内涵，实现了跨文化编码下的符号多元融合与创新;叙事结构层面，元宇宙构建出多维度的叙事空间，以受叙者为本位构成实时生成的叙事路径;交互叙事层通过跨媒介交互、情景互动与虚拟IP衍生引导用户深度参与实时交互，实现了故事的共情与沉浸体验。结论 符号、结构、交互三线并进的叙事路径，不仅为中国故事在文旅元宇宙中的创新传播提供了新视角，也为文旅产业的可持续发展注入了新动力，传递文旅元宇宙中叙事语料的当代价值取向与历史文化温度。 |
| 关键词: 数字叙事 文旅 元宇宙 中国故事 路径研究 |
| DOI：10.19554/j.cnki.1001-3563.2025.10.010 |
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| 基金项目: |
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| Digital Narrative Path of Chinese Stories in the Culture and Tourism Metaverse Space |
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TAO Jiayi, LI Yinan
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(Southeast University, Nanjing 211189, China)
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| Abstract: |
| The work aims to investigate how digital narratives effectively communicate contemporary Chinese stories in the culture and tourism metaverse space and analyze their innovations and contributions to the sustainable industry development. Based on the theoretical research, in the context of the shift from "cross-media" to "cross-culture" narratives in the metaverse space, the inductive, comparative, and case study methods were applied to summarize and analyze narratives in terms of symbols, structures, and shared spaces and explore the digital narrative path of culture and tourism metaverse space. In terms of the narrative symbols, digital technology deepened the level and connotation of narrative expression, and realized the multi-dimensional integration and innovation of symbols under cross-culture coding. On the narrative structure level, a multi-dimensional narrative space was constructed in the metaverse, forming real-time generated narrative paths based on the addressee. The interactive narrative level guided users to deeply participate in real-time interaction through cross-media interaction, situational interaction and virtual IP derivation, realizing the empathy and immersion experience of the story. The narrative path of symbol, structure and interaction not only provides a new perspective for the innovative dissemination of Chinese stories in the culture and tourism metaverse space, but also injects new impetus into the sustainable development of culture and tourism industry, conveying the contemporary value orientation and historical and cultural temperature of narrative corpus in the culture and tourism metaverse space. |
| Key words: digital narrative culture and tourism metaverse Chinese stories path studies |
