| 摘要: |
| 目的 识别和分析老年人对新能源车消费意愿的影响因素，明确他们在消费新能源车时的主要动机和面临的挑战。方法 首先以C-TAM-TPB模型为基础引入了一系列变量构建了一个全面的分析框架;其次通过调查问卷收集了403位55岁及以上老年人的样本数据;最后利用结构方程模型分析样本数据。结果 风险感知、环境意识、感知成本以及政策支持能够直接影响到老年人的消费行为意向。尽管感知易用性对行为意向的直接作用不明显，但通过对感知风险的降低，可以间接地对其起到推动作用。结论 降低老年人的感知风险和感知成本，增强他们的环境意识以及提供政策支持是激发其消费意愿的关键。同时，提高新能源车的易用性亦可间接增强其行为意愿。相关结论不仅拓宽了行为意向理论与技术接受模型相关的学术应用范围，也有助于设计师、制造商和政策制定者根据老年细分市场来调整相应策略。 |
| 关键词: C-TAM-TP模型 老年人新能源车消费 影响因素实证研究 结构方程模型 |
| DOI：10.19554/j.cnki.1001-3563.2025.10.012 |
| 分类号: |
| 基金项目: |
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| Empirical Study on Influencing Factors of New Energy Vehicle Consumption among the Elderly Based on C-TAM-TPB Model |
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TANG Junyue1, HAN Shaohua1, ZHANG Huiyi1, DUAN Minxing2, TAN Suqin1
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(1. Wuhan University of Technology, Wuhan 430070, China;2. Guangzhou Automobile Research Institute, Guangzhou 511400, China)
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| Abstract: |
| The work aims to identify and analyze the factors influencing the elderly's willingness to consume new energy vehicles, and clarify their primary motivations and challenges in this domain. A comprehensive analytical framework was developed by introducing a series of variables based on the C-TAM-TPB model. Samples of 403 individuals aged 55 and above were collected through a questionnaire survey. The sample data were then analyzed using a structural equation model. Factors such as risk perception, environmental awareness, perceived cost, and policy support were found to directly influence the elderly's intention to consume new energy vehicles. While the direct effect of perceived ease of use on behavioral intentions was not significant, it was shown to indirectly promote behavioral intention by reducing the perceived risk. In conclusion, to stimulate the consumption intentions among the elderly, it is crucial to reduce their perceived risk and cost, enhance their environmental awareness, and provide adequate policy support. Additionally, improving the ease of use of new energy vehicles can also indirectly strengthen their behavioral intentions. These findings not only expand the academic application of the behavioral intention theory and the technology acceptance model, but also assist designers, manufacturers, and policymakers in tailoring their strategies to better serve the elderly market segment. |
| Key words: C-TAM-TP model new energy vehicle consumption of the elderly influencing factors empirical research structural equation model |
