| 摘要: |
| 目的 系统分析用户对非遗APP设计中传统文化元素运用的偏好因子，提出传统手工艺类非遗APP的界面设计路径，服务同类产品设计优化。方法 采用文献研究，从界面美感、操作逻辑、人机交互3个维度提炼传统手工艺类的非遗APP界面设计要素并梳理其属性特征。进而将要素作为评价因子，运用李克特五级量表制作问卷，采用主成分分析法和因子分析法，对用户界面视觉偏好程度进行量化分析。结论 结果表明，视觉设计的简约性、风格化和用户体验的功能性、交互性设计要素，对用户的交互体验感和非遗价值感知影响最大，为增强用户黏性及非遗价值感知，提出清晰与易用协同的功能性、丰富与特色共融的交互性、认知与体验兼容的叙事性和传统与现代融合的风格化四大设计路径。 |
| 关键词: APP界面设计 传统手工艺类非遗APP 视觉偏好 用户体验 因子分析 |
| DOI：10.19554/j.cnki.1001-3563.2025.10.023 |
| 分类号: |
| 基金项目:图像叙事学视域下桑园围世界灌溉工程遗产的价值阐释路径研究(GD22CYS11);广东省哲学社会科学规划一般项目 |
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| Interface Design Path of Intangible Cultural Heritage APP Based on User Visual Preferences |
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CHEN Chen, HE Zhuofen
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(Guangdong University of Technology, Guangzhou 510000, China)
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| Abstract: |
| The work aims to systematically analyze user's preference factors for traditional cultural elements in the design and application of intangible cultural heritage APPs, and propose interface design paths of traditional handicraft intangible cultural heritage APPs to serve the design optimization of similar products. Based on literature research, the design elements of traditional handicraft APP interfaces were extracted from three dimensions of interface beauty, operation logic and human-computer interaction, and their attributes were sorted out. Then, the factors were taken as evaluation factors, the five-level Likert scale was used to make a questionnaire, and the degree of user's visual preference for the interface was numerically quantified by principal component analysis and factor analysis. The results show that the simplicity and stylization of visual design and the functional and interactive design elements of user experience have the greatest impact on users' sense of interactive experience and intangible cultural heritage value perception. In order to enhance user stickiness and intangible cultural heritage value perception, four design paths of clear and easy to use synergistic functionality, rich and feature-integrated interactivity, compatible narrative of cognition and experience and stylized integration of tradition and modernity are proposed. |
| Key words: APP interface design traditional handicraft intangible cultural heritage APP visual preference user experience factor analysis |
