| 摘要: |
| 目的 以心流理论为导向，感性工学为辅助构建了设计模型，为激发用户积极体验提供有效尝试，力图解决文创产品中用户体验欠佳的问题。方法 依照心流理论模型中技能水平与挑战难度相平衡的准则，挖掘文创产品中用户与文化、外观体验间的平衡关系。首先，通过问卷调查了解目标用户在文化熟悉水平上的差异，据此进行用户分流与文化层次的匹配。接着，分别从感知、认知、情感方面对用户的语意词汇进行了划分，并借由感性工学实验使词汇与设计要素建立联系。最后，根据用户技能水平的不同，于文化和外观上选取相对应的文化元素和语意词汇进行匹配设计。结果 本文所尝试构建的设计模型，以成都锦里文创茶具设计为例进行实践，并经由模糊综合评价验证了该设计模型的可行性。结论 探寻文创产品中获取心流这种积极体验的路径方法，有效提升了消费者的用户体验，且该方法可运用在文创产品开发领域，能为文创产品设计、优化提供新思路。 |
| 关键词: 心流理论 感性工学 文创产品 用户体验 模糊综合评价法 |
| DOI：10.19554/j.cnki.1001-3563.2025.10.025 |
| 分类号: |
| 基金项目:四川省教育厅基地文化产业发展研究中心项目(WHCY2014C8);四川省教育厅基地工业设计产业研究中心(GYSJ2021-011);四川省民族手工业研究中心(ZX202402413) |
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| Investigating Cultural and Creative Product Design through the Flow Theory and Kansei Engineering |
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WANG Peng1, ZHANG Jun2
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(1. Southwest Minzu University, Chengdu 610225, China;2. Sichuan Normal University, Chengdu 610101, China)
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| Abstract: |
| The work aims to solve the problem of poor user experience in cultural and creative products by building a design model with the guidance of the Flow Theory and the assistance of Kansei engineering to provide effective attempts to stimulate users' positive experience. The balance between users, culture, appearance and experience in cultural and creative products was explored according to the principle of balance between skill level and challenge difficulty in the flow theory model. First of all, through the questionnaire survey, the difference in the level of cultural familiarity of target users was studied. On this basis, user diversion and cultural level matching were conducted. Then, Kansei engineering was used to extract design elements and perceptual vocabulary of cultural and creative products, and different levels of perceptual vocabulary were divided from the aspects of perception, cognition and emotion, and the relationship between them was established through perceptual experiments. Then, according to the different skill level of users, the corresponding cultural elements and perceptual words were selected for matching design in terms of culture and appearance. The design model attempted to be constructed in this paper was practiced with the design of Jinli cultural and creative tea sets in Chengdu as an example, and the feasibility of the design model was verified through fuzzy comprehensive evaluation. In conclusion, it successfully explores the path and method to obtain the positive experience of flow in cultural and creative products, and effectively improves the user experience of consumers. Moreover, this method can be applied in development of cultural and creative products, providing new ideas for the design and optimization of cultural and creative products. |
| Key words: flow theory Kansei engineering cultural and creative products user experience fuzzy comprehensive evaluation method |
