| 摘要: |
| 目的 探索瑶族独有节庆画像《梅山图》的图像学研究与文创产品开发路径。方法 首先，对《梅山图》、老艺人访谈、问卷调查、瑶族现有文创产品等内容进行资料收集。通过角色分析、问卷结果统计与挖掘、现有文创产品分析等方法进行资料分析，确立《梅山图》主题文创产品的功能与设计定位。其次，甄选54个角色进行二维插画绘制并运用到扑克牌、表情包设计之中。以角色职责与现代社会分工关联的原则，选定六个角色进行建模、3D打印与涂装，角色的色彩设定取自瑶族当地的自然环境与特色产品并将角色运用到教学用具、土特产包装等领域。结果 总结归纳“图像学阐释+二维和三维转化+应用”的《梅山图》文创产品设计路径。结论 设计成果为节庆图像资源的文创产品开发提供参考，被运用于“瑶节”品牌推广、传统节庆文化进小学及幼儿园美术课堂和瑶族油茶包装，有助于提升瑶族节庆文化传播、提高瑶族节庆旅游品牌文化识别度，促进乡村节庆旅游的高质量发展。 |
| 关键词: 瑶族《梅山图》 角色分析与转化 情境运用 文创产品开发路径 |
| DOI：10.19554/j.cnki.1001-3563.2025.10.026 |
| 分类号: |
| 基金项目:国家社科基金(20XMZ041) |
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| Design and Application of Cultural and Creative Products with Theme of "Meishan Scroll" of Yao Ethnic Group |
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YU Qinmi1, LIU Fujia2
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(1. Guilin University of Technology, Guangxi Guilin 541004, China;2. Chengde College of Applied Technology, Hebei Chengde 067000, China)
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| Abstract: |
| The work aims to explore the iconology research and cultural and creative products development paths of the Yao festival portrait "Meishan Scroll". Firstly, data collection was conducted on contents such as "Meishan Scroll", interviews with veteran artists, questionnaires, and existing cultural and creative products of the Yao ethnic group. Through methods such as role analysis, statistics and mining of questionnaire results, and analysis of existing cultural and creative products, data analysis was conducted to determine the functions and design positioning of the cultural and creative products with the theme of "Meishan Scroll". Secondly, 54 characters were selected for two-dimensional illustration drawing and applied to the design of playing cards and emojis. Based on the principle of the connection between role responsibilities and modern social division of labor, six characters were selected for modeling, 3D printing and painting. The color settings of the characters were derived from the local natural environment and characteristic products of the Yao ethnic group, and the characters were applied to fields such as teaching aids and packaging of local specialties. A design path of the "Meishan Scroll" cultural and creative product was concluded, namely "iconology interpretation + two-dimensional and three-dimensional transformation + application". In conclusion, the design result provides a reference for the development of cultural and creative products of festival image resources, and are applied to the promotion of the "Yao Festival" brand, the introduction of traditional festival culture into the art classrooms of elementary schools and kindergartens, as well as local food packaging design, which can help to enhance the dissemination of the Yao festival culture, improve the cultural recognition of the Yao festival tourism brand, and promote the high-quality development of rural festival tourism. |
| Key words: Yao's "Meishan Scroll" character analysis and transformation application scene setting cultural and creative product development paths |
