| 摘要: |
| 目的 第19届亚运会和第4届亚残运会奖牌，承载着深厚的文化内涵，在国家形象塑造与传播层面发挥着关键作用。方法 借助“道法术器势”的逻辑，阐释杭州亚运会、亚残运会奖牌的设计征集、奖牌设计内涵，探析初审、复审，以及最终设计的一体化脉络，开启“道以明向”的亚运奖牌国家身份承载、“法以立本”的设计思想内核、“器以载道”的国家形象建构、“和合与共”的文化价值共享四重逻辑叙事。结果 以奖牌为重要载体的文化叙事彰显杭州亚运会、亚残运会奖牌的美学有形化物，传递国家身份与东方诗意的双重效能。结论 以“道法术器势”的逻辑建构解锁杭州亚运奖牌的文化叙事密码，跨越文化差异以实现价值共享，全方位、多层次地展现了中国开放包容、文化自信的国家形象，为国际大型体育赛事奖牌设计及中国国家形象建构提供些许经验。 |
| 关键词: 道法术器势 亚运奖牌 文化叙事 国家形象建构 身份认同 |
| DOI：10.19554/j.cnki.1001-3563.2025.10.027 |
| 分类号: |
| 基金项目:国家社会科学基金艺术学重点项目(23AG015) |
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| Taoism, Fa, Xue, Qi, Shi:Cultural Narrative and Value Sharing of Hangzhou Asian Games Medals in Construction of China's National Image |
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CHENG Zhaohui
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(China Academy of Art, Hangzhou 310002, China)
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| Abstract: |
| The medals of the 19th Asian Games and the 4th Asian Para Games carry profound cultural connotations, and play a crucial role in shaping and disseminating the national image. In this work, the design solicitation and the design connotation of the Hangzhou Asian Games and Asian Para Games medals were elucidated with the help of the logic "Taoism, Fa, Xue, Qi, Shi". The integrated context of the preliminary review, the re-review and the final design was explored, starting the fourfold logic narrative of the national identity carrying of the "Taoism to clarify the direction" Asian Games medals, the design idea core of "Fa to establish the foundation", the national image construction of "Qi to carry the Taoism", and the cultural value sharing of "Harmony and co-prosperity". The cultural narrative with the medal as an important carrier demonstrated the aesthetic concretization of the Hangzhou Asian Games and Asian Para Games medals, conveying the efficacy of national identity and oriental poetry. The logic structure of "Taoism, Fa, Xue, Qi, Shi" unlocks the cultural narrative code of Hangzhou Asian Games medals, transcending cultural differences to achieve value sharing, and fully and multi-level displaying the national image of China's openness and inclusiveness and cultural confidence, providing some experience for the design of medals for international large-scale sports events and the construction of China's national image. |
| Key words: Taoism, Fa, Xue, Qi, Shi Asian Games Medals cultural narrative national image construction identification |
