引用本文:张安华,马璐璐,吕少卿,王淑贤.陕西旬邑库淑兰剪纸符号智能创新设计应用[J].包装工程,2025,46(10):292-305.
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陕西旬邑库淑兰剪纸符号智能创新设计应用
张安华1,2,马璐璐1,吕少卿2,王淑贤2
1.南京工业大学,南京 211816;2.南京艺术学院,南京 210013
摘要:
目的 基于非物质文化遗产传承与再利用的视角,发掘陕西旬邑彩贴剪纸代表人物库淑兰剪纸符号在现代文创设计中应用的新方法与转化路径,探索人工智能生成图像辅助文创设计的新思路。方法 首先,依据索绪尔符号学理论,解析库淑兰剪纸作品中的构图符号、纹样符号、色彩符号的外延形式,以及象征符号的内涵意义;其次,运用K均值聚类算法(K-means)提取库淑兰剪纸作品中的色彩符号构建色彩网络模型,以选择用于文创设计的配色方案;再次,采用李克特量表对除色彩以外的其他符号进行审美满意度平均值计算,筛选出应用于后续设计的典型符号,结合视觉形态创造学推演与重组设计符号;最后,以重组后的新图像为参考图,利用生成式人工智能(AIGC)工具辅助创作出库淑兰剪纸主题文创产品。结果 构建库淑兰剪纸符号图谱及色彩网络模型,选取最具代表性的剪纸符号,借助人工智能软件生成符合现代审美的新图像。结论 验证了基于符号学和K-means算法的库淑兰剪纸符号提取推演方法的可行性与有效性,同时,采用AIGC提高了文创设计的效率,是人机协同的新模式。
关键词:  库淑兰剪纸  符号学  K均值聚类算法(K-means)  生成式人工智能(AIGC)  文创产品设计
DOI:10.19554/j.cnki.1001-3563.2025.10.030
分类号:
基金项目:国家社科艺术学重大项目(21ZD23);江苏省社会科学基金项目(24YSB008);中国博士后科学基金面上资助项目(2023M731770)
Intelligent Innovation Design of Ku Shulan's Paper Cutting Art Symbols in Xunyi, Shaanxi Province
ZHANG Anhua1,2, MA Lulu1, LYU Shaoqing2, WANG Shuxian2
(1. Nanjing Tech University, Nanjing 211816, China;2. Nanjing University of the Arts, Nanjing 210013, China)
Abstract:
The work aims to explore the new methods and transformation paths of Ku Shulan's color paste paper cuttings in Xunyi, Shaanxi Province in modern cultural and creative design, and explore the new idea of artificial intelligence generating images to assist the design of cultural and creative products from the perspective of intangible cultural heritage inheritance and reuse. Firstly, according to Saussure's semiotic theory, the extension forms of composition symbols, pattern symbols, color symbols and the connotation of symbols in Ku Shulan's paper cutting works were analyzed. Secondly, the K-means clustering algorithm was used to extract the color symbols in Ku Shulan's paper cutting works, build a color network model, and select the color scheme for cultural creative design. Thirdly, the average value of aesthetic satisfaction of other symbols except color was calculated by using Likert scale, and the typical symbols applied in subsequent design were selected in combination with the visual form of creative deduction and reorganization of design symbols. Finally, with the new reconstructed image as a reference map, artificial intelligence generated content (AIGC) tools were applied to assist the creation of Ku Shulan's paper cutting theme cultural products. Ku Shulan's paper cutting symbol map and color network model were constructed, the most representative paper cut symbols were selected and artificial intelligence software was used to generate new images that met the modern aesthetic. In conclusion, the feasibility and effectiveness of Ku shulan's paper cutting symbol extraction and deduction method based on semiotics and K-means algorithm are verified. At the same time, the adoption of AIGC improves the efficiency of cultural and creative design, which is a new model of man-machine collaboration.
Key words:  Ku Shulan's paper cuttings  semiotics  K-means clustering algorithm (K-means)  artificial intelligence generated content (AIGC)  cultural and creative product design

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