| 摘要: |
| 目的 探索数字智能技术在传统村落农产品包装设计中的应用，旨在增强农产品的市场竞争力和文化传承度。方法 分析当前传统村落农产品包装的现状，提出“文化资源＋数字技术＋产品包装”的策略框架。以传统村落半月里农产品包装设计为例，从包装实体设计、数字技术应用、数字信息生成三个方面完成农产品数字智能包装设计及文化资源的设计转译。结果 实践证明，整合人工智能生成内容(AIGC)、增强现实(AR)、近场通信(NFC)、二维码等数字技术，不仅丰富了包装的互动性和用户体验，还有效提升了信息传递的效率和文化的表达深度。结论 数字智能技术在农产品包装设计中的应用，提升了产品的视觉吸引力和文化价值，为传统村落农产品的市场拓展和品牌建设提供了新思路。 |
| 关键词: 传统村落 文化资源 包装实体 数字智能技术 数字信息 |
| DOI：10.19554/j.cnki.1001-3563.2025.10.032 |
| 分类号: |
| 基金项目:福建省哲学社会科学规划项目(FJ2022C069);国家艺术基金项目(2020-A-04-(079)-355) |
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| Digital Intelligent Packaging Design of Agricultural Products in Traditional Villages with Banyueli as a Case Study |
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WEI Jincheng1, WANG Meng2
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(1. Putian University, Fujian Putian 351131, China;2. Shanghai Academy of Fine Arts of Shanghai University, Shanghai 200444, China)
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| Abstract: |
| The work aims to explore the application of digital intelligent technology in the packaging design of agricultural products in traditional villages, so as to enhance the market competitiveness and cultural heritage of these products. The current state of agricultural product packaging in traditional villages was analyzed and a strategic framework integrating "Cultural Resources + Digital Technology + Product Packaging" was proposed. With the agricultural product packaging design in the traditional village Banyueli as an example, the digital intelligent cultural and creative packaging design and the design translation of cultural resources were completed from three aspects of packaging entity design, digital technology application, and digital information generation. It was proved through practice that the integration of digital technologies such as Artificial Intelligence Generated Content (AIGC), Augmented Reality (AR), Near Field Communication (NFC), and QR codes not only enriched the interactivity and user experience of the packaging but also significantly improved the efficiency of information transmission and the depth of cultural expression. The application of digital intelligent technology in the packaging design of agricultural products has significantly enhanced the visual appeal and cultural value of the products, offering new perspectives for the market expansion and brand building of agricultural products in traditional villages. |
| Key words: traditional village cultural resources packaging entity digital intelligence technology digital information |
