| 摘要: |
| 目的 提升儿童食品包装的可供性，在为用户创造良好消费体验的同时增加商品的市场销量。方法 首先，系统地分析了儿童食品包装的外在形式、使用方式、情感体验三大设计要素，以及其影响用户对食品包装整体感知的作用机制;其次，以可供性视角为切入点提出了如何指导完成儿童食品包装形态地表达、使用方式地感知，以及情感体验地形成的具体构思方式，以提升儿童食品包装的可供性设计;最后，通过设计实践验证了文中构思方式的可行性与合理性。结论 通过可供性理论指导儿童食品包装的设计，可有效帮助设计师在儿童食品包装设计过程中塑造独特的外观属性、表达明了的使用方式、形成良好的用户体验，进而提升儿童食品包装的可供性，带给用户极致的消费体验。此外，通过探析可供性视域下的儿童食品包装设计途径，一方面为拓展儿童食品包装的设计思路进行了积极地探索，另一方面也是对可供性理论应用于儿童食品包装设计领域的有效尝试。 |
| 关键词: 儿童食品包装 包装设计 可供性 设计思路 |
| DOI：10.19554/j.cnki.1001-3563.2025.10.034 |
| 分类号: |
| 基金项目: |
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| Exploration of Design Approaches of Children's Food Packaging from the Perspective of Affordance |
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XIONG Shi, WU Wei
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(Yuzhang Normal University, Nanchang 330103, China)
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| Abstract: |
| The work aims to improve the affordance of children's food packaging, create a good consumer experience for users, and increase the market sales of products. Firstly, a systematic analysis was conducted on the three design elements of children's food packaging, including its external form, usage, and emotional experience, as well as the mechanisms that influence users' overall perception of food packaging. Then, from the perspective of affordance, specific conceptual approaches were proposed to guide the expression of children's food packaging form, perception of usage, and formation of emotional experience, so as to enhance the affordance design of children's food packaging. Finally, the feasibility and rationality of the conceptual approach proposed in the article were verified through design practice. Guiding the design of children's food packaging through the theory of affordance can effectively help designers shape unique appearance attributes, express clear usage methods, and form a good user experience in the design process of children's food packaging, thereby improving the affordance of children's food packaging and providing users with the ultimate consumer experience. In addition, exploring the design approaches of children's food packaging from the perspective of affordance, on the one hand, actively explores the design ideas of children's food packaging, and on the other hand, is also an effective attempt to apply the theory of affordance to the field of children's food packaging design. |
| Key words: children's food packaging packaging design affordance design ideas |
