| 摘要: |
| 目的 自新世纪伊始，历经精英媒体、大众媒体及个人媒体这三个阶段后，新媒体语境已然逐步形成。对于当代视觉传达设计来讲，这无疑是机遇与挑战并存的局面。当代设计者必须要正视这种变化，并积极与之相适应，在新媒体语境下开辟出全新的发展空间。方法 应借助科学分析手段，清晰了解新媒体语境的内涵与特点，精准把握在此语境下，视觉传达设计呈现出的从二维平面朝多维立体、从静态展示向动态、从物质性向非物质性、从专业化迈向大众化、从单一感官体验过渡到多重感官体验的转变及发展走向，并从以人为本、维度拓展、多重体验以及动静变化等多个维度，对设计要点进行灵活且扎实的把控。结论 唯有牢牢把握视觉传达设计的发展趋势及应用要点，才能够为作品赋予鲜明的时代特征，使其真正受到当代人的喜爱与欢迎。这既是观众内心所期望的，也是当代设计领域努力的目标与方向所在。 |
| 关键词: 新媒体 视觉传达设计 发展趋势 应用要点 |
| DOI：10.19554/j.cnki.1001-3563.2025.10.035 |
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| 基金项目: |
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| The Development Trends and Application Points of Visual Communication Design in the Context of New Media |
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HAO Jingjing
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(Shanxi Engineering Technology Vocational University, Shanxi Jinzhong 030619, China)
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| Abstract: |
| Since the beginning of the new century, after going through three stages:elite media, mass media, and personal media, the context of new media has formed. For contemporary visual communication design, there are both opportunities and challenges. Contemporary designers must face up to this change and actively adapt to it, opening up new development spaces in the context of new media. Through scientific analysis, we should clarify the connotation and characteristics of the new media context, grasp the transformation and development trends of visual communication design from two-dimensional to multi-dimensional, from static display to dynamic, from material to non-material, from specialization to popularization, from single sensory experience to multiple sensory experience, and from people-oriented, dimensional expansion, multiple experiences, and dynamic and static changes. We should flexibly and firmly grasp the design points from the aspects of people-oriented, dimensional expansion, multiple experiences, and dynamic and static changes. By grasping the development trends and application points of visual communication design, we can inject distinctive characteristics of the times into our works and truly make them popular among contemporary people. This is not only what the audience expects, but also the direction that contemporary design strives for. |
| Key words: New Media Visual Communication Design Development Trend Application Key Points |
