| 摘要: |
| 目的 通过解析吉祥合体字的设计逻辑与文化内涵，探索其在现代社会中的创新应用，从而促进传统文化的传承与发展。方法 采用案例分析法，结合设计学、心理学、文化学、语言学等理论对吉祥合体字进行分析，揭示吉祥合体字发展背后的“和合”思想和文化根源，阐释其在视觉传达和文化传承方面的双重价值。结果 通过对现代合体字应用案例的探讨，展示了吉祥合体字在设计领域中创新实践和多样化表现形式。结论 吉祥合体字在当代活化可在形式、理念、技术上与时代需求相融合，从而实现合体字在现代社会运用的新形态，为中华优秀传统文化的传承与发展提供了新的视角和方法。 |
| 关键词: 吉祥合体字 形意融合 字体设计 “和合”文化 |
| DOI：10.19554/j.cnki.1001-3563.2025.10.036 |
| 分类号: |
| 基金项目:2021年湖南省线上线下混合一流课程《文字设计》研究成果;2022年度教育部人文社会科学研究规划基金项目(22YJA760020) |
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| Design Logic and Cultural Connotation of Auspicious Composite Characters |
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PENG Li, XU Ping
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(Hunan Institute of Engineering, Hunan Xiangtan 411104, China)
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| Abstract: |
| The work aims to analyze the design logic and cultural connotation of auspicious composite characters and explore their innovative applications in modern society to promote the inheritance and development of traditional culture. By employing case study methodology and integrating theories from design, psychology, cultural studies, and linguistics, these composite characters were analyzed, revealing the "harmony and union" ideology and cultural roots behind their development and elucidate the dual value of these characters in visual communication and cultural inheritance. The discussion on application cases of contemporary composite characters showed innovative practices and diverse expressions of auspicious composite characters across different design fields. In contemporary settings, the auspicious composite characters can blend form, ideology, and technology with current demands, presenting a new manifestation of composite characters in modern society. This offers a fresh perspective and approach for the inheritance and development of China's excellent traditional culture. |
| Key words: auspicious composite characters unity of form and content font design "harmony and unity" culture |
