| 摘要: |
| 目的 将河南黄河文化研学旅行内容与文创产品开发相结合，可助推河南黄河文化旅游带建设，使河南旅游形成新的经济增长点，为河南黄河文化发展提供参考。方法 采用文献分析法和历史研究法，对河南黄河文化发展历程做简要论述;采用文献综述法和实证研究法，对河南研学旅行相关政策梳理，阐述其发展现状和研究价值;采用调查研究法和分析综合法，归纳河南黄河文化研学旅行资源类别和精品线路。结果 将河南黄河文化内涵融入研学路线，设计出符合文旅文创融合特点的河南黄河文化研学旅行文创产品。结论 将河南黄河文化精神、研学旅行内容、文创产品设计三部分相结合，以历史文化、非遗民俗、故事传说、历史典故、水利水工、红色文化等为切入点，进行内容性创新图形与文创产品设计，让丰富而厚重的黄河文化以更加多样的形式进行表达，讲好新时代的“黄河故事”。 |
| 关键词: 文旅文创融合 河南黄河文化 研学旅行 文创产品 |
| DOI：10.19554/j.cnki.1001-3563.2025.10.041 |
| 分类号: |
| 基金项目:河南省科技厅软科学项目(242400410353);河南省首批“专创融合”特色示范课程(147);河南省哲学社会科学教育强省项目(2025JYQS1242) |
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| Cultural and Creative Product Design of Henan Yellow River Culture Research and Study Travel |
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FU Xiaofang
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(Henan University of Engineering, Zhengzhou 451191, China)
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| Abstract: |
| Combining the content of Henan Yellow River cultural research and study travel with the development of cultural and creative products can promote the construction of Henan Yellow River cultural tourism belt, make Henan tourism reach a new economic growth point, and provide a reference for the development of Henan Yellow River culture. Through document analysis and historical research, the development course of the Yellow River culture in Henan Province was briefly discussed. Through literature review and empirical research, the policies related to Henan research and study travel were reviewed, and its development status and research value were expounded. By means of investigation and analysis, the types of travel resources and excellent routes of cultural research and study in the Yellow River of Henan Province were summed up. The cultural connotation of Henan Yellow River was integrated into the research and study route, and the cultural and creative products of Henan Yellow River cultural research and study travel were designed in line with the characteristics of cultural tourism, cultural and creative integration. Combining the cultural spirit of the Yellow River in Henan Province, the content of research and study travel, and the design of cultural and creative products, with the entry point of history and culture, intangible cultural heritage folklore, stories and legends, historical allusions, water conservancy and hydraulic engineering, red culture, etc., the innovative graphics and cultural and creative product design are carried out in the content, so that the rich and heavy Yellow River culture can be expressed in more diversified forms, and the "Yellow River story" in the new era can be told well. |
| Key words: cultural tourism, cultural and creative integration Henan Yellow River culture research and study travel cultural and creative products |
