| 摘要: |
| 目的 探讨文创产品设计在地方经济创新发展中的作用及其具体运用，旨在进一步优化文创设计，使文创设计更符合市场需求，更好地促进地方经济发展。方法 采用文献研究法和案例分析法，深入研究文创产品设计的经济拉动作用、文化传承与创新作用、品牌塑造作用、产业升级作用、就业促进作用和社会文化教育作用。选取若干成功的地方文创产品设计实例，详细分析其设计思路、市场表现和社会影响。结论 研究表明，文创产品设计在地方经济创新发展中的作用显著，能够有效激发地方经济活力，增强地方文化的认同感和影响力，促进地方文化的传承与创新。为了更好地发挥文创产品的相关作用，需要进行科学的设计与推广，挖掘、整合地方文化资源;借助新媒体平台强化推广;加强与相关产业的融合;注重用户体验和需求;契合现代审美需求。 |
| 关键词: 文创设计 品牌塑造 产业升级 地方经济发展 |
| DOI：10.19554/j.cnki.1001-3563.2025.10.042 |
| 分类号: |
| 基金项目:黑龙江省哲学社会科学习近平总书记重要讲话重要指示精神研究专项项目(23XZT021);黑龙江省省属本科高校“优秀青年教师基础研究支持计划”项目(YQJH2023229);黑龙江省经济社会发展重点研究课题(24310);佳木斯大学2024年度博士专项科研基金启动项目(JMSUBZ24-22) |
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| The Application of Cultural and Creative Product Design in Local Economic Innovation and Development |
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ZHAO Yinting, JI Lili
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(Jiamusi University, Helongjiang Jiamusi 154002, China)
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| Abstract: |
| To explore the role and specific application of cultural and creative product design in the innovative development of local economy, aiming to further optimize cultural and creative design, make it more in line with market demand, and better promote local economic development. Using literature research and case analysis methods, this study delves into the economic driving role, cultural inheritance and innovation role, brand building role, industrial upgrading role, employment promotion role, and social and cultural education role of cultural and creative product design. Select several successful local cultural and creative product design examples, and analyze in detail their design ideas, market performance, and social impact. Research has shown that cultural and creative product design plays a significant role in the innovative development of local economy, effectively stimulating local economic vitality, enhancing local cultural identity and influence, and promoting the inheritance and innovation of local culture. In order to better utilize the relevant functions of cultural and creative products, it is necessary to carry out scientific design and promotion, explore and integrate local cultural resources; Strengthen promotion through new media platforms; Strengthen integration with related industries; Pay attention to user experience and needs; Meets modern aesthetic needs. |
| Key words: cultural and creative design Local economic development Brand building Industrial upgrading |
