引用本文:郭梦迪.AIGC赋能当代海派版画融入文创设计的应用研究[J].包装工程,2025,46(10):396-405.
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AIGC赋能当代海派版画融入文创设计的应用研究
郭梦迪
上海师范大学天华学院,上海 201815
摘要:
目的 探讨了AIGC技术在当代海派版画与文创设计融合中的应用,为海派版画的传承与创新开辟新途径。方法 通过文献综述和整理档案资料的方式,对海派版画的艺术发展历程、艺术特征及其文化价值进行分析,深入探索了海派版画的艺术特性和文化意义。通过案例分析的方法,探究了AIGC技术在图像生成和风格迁移等方面的具体应用,以及促进海派版画艺术与文创设计的融合。此外,结合李克特量表进行满意度评价,通过数据对文创设计的结果进行对比分析。结论 AIGC技术在辅助创意构思和视觉表现方面发挥了重要作用,提升了设计效率和丰富作品多样化的表现。AIGC技术的应用不仅拓宽了海派版画的传播渠道,也增强了其在当代文化艺术中的影响力,促进了版画艺术的多元发展。此外,海派版画的融入为文创设计增添了文化底蕴,探索了其在文创设计中的应用价值与文化价值,为海派文化的传承与发展提供了新的视角和实践范式。
关键词:  生成式人工智能(AIGC)  当代海派版画  文创设计  图像生成  艺术创新
DOI:10.19554/j.cnki.1001-3563.2025.10.043
分类号:
基金项目:2023年上海市教育科学研究项目(C2023056)
Applied Research of AIGC Empowering Integration of Contemporary Haipai Printmaking into Cultural and Creative Design
GUO Mengdi
(Shanghai Normal University Tianhua College, Shanghai 201815, China)
Abstract:
The work aims to explore the application of AIGC technology in the integration of contemporary Haipai printmaking and cultural and creative design, to pave new pathways for the inheritance and innovation of Haipai printmaking. The artistic development history, characteristics, and cultural value of Haipai printmaking were analyzed by reviewing literature and organizing archival materials, delving deeply into the artistic features and cultural significance of Haipai printmaking. Through case study analysis, the specific applications of AIGC technology in image generation and style transfer, and the ways through which it promoted the integration of Haipai printmaking art with cultural and creative design were explored. Additionally, the Likert scale was analyzed to evaluate satisfaction and a comparative analysis of the outcomes of cultural and creative was conducted design through data. AIGC technology plays a significant role in aiding creative conception and visual expression, enhancing design efficiency and enriching the diversity of works. The application of AIGC technology not only broadens the dissemination channels of Haipai printmaking but also strengthens its influence in contemporary culture and art, promoting the pluralistic development of printmaking art. Furthermore, the integration of Haipai printmaking enriches cultural and creative design with cultural heritage, exploring its application value and cultural significance in cultural and creative design, and providing new perspectives and practical paradigms for the inheritance and development of Haipai culture.
Key words:  artificial intelligence generated content (AIGC)  contemporary Haipai printmaking  cultural and creative design  image generation  artistic innovation

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