| 摘要: |
| 目的 乡村振兴背景下，文创设计通过重新编排文化基因，实现文化资源的有效流动，促进乡镇文化的传承与产业振兴。因此“数智化”协同创新设计模式，作为创造力决策支持系统的重要竞争优势来源，已然成为产品文化基因符号与用户需求感知的耦合要素。方法 本研究从数智升级视角出发，建构AHP理论体系框架，以荆楚凤鸟图腾文化为智创设计载体，探索凤鸟纹样符号寓意，融合其显化特征与文化基因内涵。操作上采用生成式人工智能的图形图像训练方式，以智慧图像设计精准适配产品设计，驱动乡村区域性文化资源创新应用，探寻以高品质审美需求带动乡镇高质量发展的路径。结论 运用定性与定量实证法，基于乡村振兴背景，探讨“数智化”技术在文创产品创新设计中的应用，提出构建以智能制造为支撑的凤鸟纹样文化基因符号体系的方法。结果表明，泥金工艺结合S形结构最能凸显凤鸟纹样美好寓意。数智协同创新模式能精准抓取凤鸟纹样文化基因特征，实现传统文化符号对产品设计的智能适配与多元转化，提升文创产品竞争力，发挥特色文化资源优势，促进区域经济高质量发展。 |
| 关键词: 乡村振兴 智能化设计 凤鸟纹样 数智升级 |
| DOI：10.19554/j.cnki.1001-3563.2025.10.050 |
| 分类号: |
| 基金项目:湖北省高等学校哲学社会科学研究重大项目(23ZD229) |
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| Innovative Design of Product Empowered by Jingchu Phoenix Patterns in the Context of Rural Revitalization |
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WU Ping, SUN Tianran
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(Fashion Art Design Department, Hubei Institute of Fine Arts, Wuhan 430205, China)
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| Abstract: |
| Under the background of rural revitalization, the cultural and creative design realizes the effective flow of cultural resources and promotes the cultural inheritance and industrial revitalization of villages and towns by reorganizing cultural genes. Therefore, the "digital intelligence" collaborative innovation design mode, as an important source of competitive advantage of the creative decision support system, has become a coupling element between the product culture gene symbol and the user demand perception. From the perspective of digital intelligence upgrading, the framework of AHP theoretical system was constructed and the Jingchu phoenix totem culture was taken as the carrier of intelligent design to explore the implied meaning of the phoenix pattern symbol, and integrate its explicit characteristics and cultural gene connotation. In terms of operation, the graphic image training mode of generative artificial intelligence was adopted, and the intelligent image design was used to accurately adapt the product design, drive the innovative application of rural regional cultural resources, and explore the path to drive the high-quality development of villages and towns with high-quality aesthetic needs. Through qualitative and quantitative empirical methods, based on the background of rural revitalization, the application of "digital intelligence" technology in the innovative design of cultural and creative products is discussed, and the method of constructing the cultural gene symbol system of phoenix pattern supported by intelligent manufacturing is put forward. The results show that the combination of clay gold process and S-shaped structure can best highlight the beautiful implication of the phoenix pattern. The digital intelligence collaborative innovation mode can accurately capture the cultural gene characteristics of the phoenix pattern, realize the intelligent adaptation and diversified transformation of traditional cultural symbols to product design, improve the competitiveness of cultural and creative products, give full play to the advantages of characteristic cultural resources, and promote the high-quality development of regional economy. |
| Key words: rural revitalization intelligent design phoenix pattern digital intelligence upgrading |
