| 摘要: |
| 目的 聚焦文旅融合下智能导视系统产品在文化价值转化与用户体验提升方面的创新路径，构建文化、审美、经济、社会多维价值并存的旅游文化体验体系，推动旅游产业高质量发展。方法 基于对导视系统产品现状的调研与游客对文化体验需求的深入分析，提出“文化内核+技术外壳”的双层架构设计。首先，分析当前文旅融合趋势及游客需求，明确智能导视系统应具备文化展示、智能导览、个性化推荐、互动体验等功能。其次，结合LED显示屏、触摸屏、音响设备、物联网(IoT)、大数据、人工智能(AI)、增强现实(AR)等基础设备及前沿技术，提出导视系统的技术路线应实现从数据获取到内容呈现的全流程智能化。结果 通过智能导视系统实现文化场景的动态展示与导览，结合沉浸式体验活动设计，可显著增强游客的文化感知与参与度。结论 依据当下文旅融合背景，智能导视系统产品应构建“文化+智能导视+体验系统”三位一体的设计结构，以武汉月亮湾城市阳台的智能导视系统产品为案例，为景区智能化建设提供理论支持和实践参考，助力传统文化在数字化时代的创新传播与传承，推动文旅融合高质量发展。 |
| 关键词: 文旅融合 智能化 导视系统 |
| DOI：10.19554/j.cnki.1001-3563.2025.10.052 |
| 分类号: |
| 基金项目:民族村寨廊带与集中连片村寨规划建设研究(smzwz-17) |
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| Product Design of Intelligent Guidance System Based on the Integration of Culture and Tourism |
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YIN Chuanyin, XIANG Yidi
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(Hubei Institute of Fine Arts, Wuahan 430205, China)
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| Abstract: |
| The work aims to focus on the innovation path of intelligent guidance system products in cultural value transformation and user experience improvement under the integration of culture and tourism, to build a tourism and culture experience system with multi-dimensional cultural, aesthetic, economic and social values and promote the high-quality development of tourism industry. Based on the investigation of the current product status of the guidance system and the in-depth analysis of tourists' needs for cultural experience, the two-layer architecture design of "cultural core + technology shell" was proposed. The current trend of culture and tourism integration and the tourists' needs were analyzed, and it was clear that the intelligent guidance system should have cultural display, intelligent tour, personalized recommendation, interactive experience and other functions. Secondly, combined with LED screen, touch screen, audio equipment, Internet of Things (IoT), big data, artificial intelligence (AI), augmented reality (AR) and other basic equipment and cutting-edge technologies, it was proposed that the technical route of the guidance system should realize the whole process intelligence from data acquisition to content presentation. The dynamic display and tour of cultural scenes was realized through the intelligent guidance system and combined with the immersive experience activity design, it could significantly enhance the cultural perception and participation of tourists. Based on the current background of culture and tourism integration, the intelligent guidance system product should construct a three-in-one design structure of "culture + intelligent guidance + experience system". With the intelligent guidance system product of Wuhan Moon Bay City Balcony as a case, it provides theoretical support and practical reference for the intelligent construction of scenic spots, helps the innovative dissemination and inheritance of traditional culture in the digital age and promotes the high-quality development of culture and tourism integration. |
| Key words: culture and tourism integration intelligent guidance system |
