目的 以坐姿矫正椅设计为例，对产品构思过程和需求过程进行分析和研究，找到现有流程的不足之处，结合客户需求得出由客户需求驱动的产品构思过程。通过这一流程设计出由客户需求驱动的产品。方法 通过KJ法对收集到的客户需求信息进行整理，并运用QFD原理对客户需求进行转化。使客户需求分析过程与产品构思过程进行融合、完善及创新，得到新的产品构思过程。结果 得到客户驱动的产品构思过程，并通过这一流程，设计出最终的产品。结论 对产品构思过程进行了更加人性化和系统化的完善，弥补了原有流程在客户需求流程具体分析这一部分的缺失，一方面提高了客户使用产品的满意度，另一方面也提升了设计师在整个设计过程中的整体效率。使得最终的产品设计不仅符合设计师的设计理念，同时也符合客户的使用需求。

Taking the design of a seat correction chair as an example, this paper aims to analyze and research the product conception and the demand process and find the deficiency of existing processes, combine with customer demand driven by the needs of customers come to the product design process. Through this process, the products are designed to be driven by customer demand products. The information collected about customer needs is organized through KJ method and the principle of QFD is used to transform customer needs. The customer requirement analysis process is integrated with the product conceptualization process, and the new product conceptualization process is improved and innovated. The customer-driven product conceptualization process is obtained, and the final product is designed through this process. The product conception process is completed more friendly and systematically that makes up for the original process for the lack of customer demand this part, which on the one hand to improve customer satisfaction with the use of products, on the other hand, also improve the overall efficiency of the designer in the entire design process. The final product design is not only in line with the designer’s design concept, but also in line with the customer’s use of the needs.