目的 研究凤凰蓝印花布互动游戏设计，探索数字媒体艺术以及基于体感技术的互动游戏在非物质文化遗产传承中的应用模式。方法 基于不同类型体感技术的应用特点，总结体感互动游戏在非物质文化遗产活态传承中的应用现状，依据其设计理论，以凤凰蓝印花布印染技艺为案例，从游戏目标架构设计、叙事设计、内容设计和流程设计等四个方面展开。结果 针对技艺类非物质文化遗产的特点，设计了以凤凰蓝印花布印染技艺流程为主线的体感互动游戏。结论 体感技术是实现互动的有效工具，对于提升文化遗产类游戏的体验感具有十分重要的作用，玩家能在娱乐中感受中国传统文化的魅力。同时也为非物质文化遗产的数字化保护与开发提供了一定的借鉴。

The paper, by studying and designing the interactive game about the blue cloth with white patterns peculiar to the ancient town of Fenghuang, west of Hunan Province, attempts to find the new application of the digital media and the motion-sensing technology-based interactive games in the preservation and protection of intangible cultural heritages. Based on the characteristics of various kinds of motion-sensing technology in its application, the paper summarizes the current situation where such technology-based interactive games are involved in preserving and inheriting the intangible cultural heritages. With the case study of the printing and dyeing techniques of Fenghuang blue cloth with white patterns, the game will be designed in four aspects:the framework for the purposes of the game, the narrative of its history, the major contents and the procedures.According to the unique characteristics of this intangible cultural heritage, an interactive game is designed to enable the players to experience the major procedures in printing and dyeing the blue cloth. As an effective tool to realize the interactivity in the game, motion-sensing technology plays an important role in improving the player experience in such cultural heritage games. Players can feel the charms of traditional Chinese culture while playing the interactive games. This design can also be a useful reference for the digital preservation and development of other intangible cultural heritages in China.