目的 探讨在乡村旅游快速发展的背景下，导视系统如何能够更好地为旅游导向型乡村社区进行服务。方法 结合具体案例成都幸福公社，通过实地调研分析社区现有导视系统存在的问题，探讨基于用户体验设计的导视系统如何满足新形态社区的需求，然后根据杰西.詹姆斯.加勒特关于用户体验设计的五个层面进行思考，提出升级优化的策略方案。结论 针对成都市幸福公社导视系统的优化策略方案包括区域的分割、节点布局的优化、导视系统具体的设计等探索。以求完善用户体验，更好地展现社区文化，丰富空间的用户体验从而保证社区的旅游热度;对其他旅游导向型乡村社区的导视系统设计研究或实践具有一定的启发意义。

This paper discusses how the signage system can better serve tourism-oriented rural communities under the background of the rapid development of rural tourism. Combine with the specific cases of Xingfugongshe, and through the on-the-spot investigation analysis the problems of the community existing signage system, explore the signage system based on user experience design how to meet the needs of new form of community. Think in terms of the five dimensions of user experience design by Jesse James Garrett, put forward the strategies of the upgrade optimization scheme. The optimization strategy for the signage system of Xingfugongshe includes the exploration of the division of regions, the optimization of node layout, and the specific design of the signage system. In order to better improve the user experience, better display community culture, rich space user experience so as to ensure the community tourism heat. It has some enlightening significance to the design and practice of the signage system for other tourism-oriented rural communities.