目的 探索文创产品设计中从理念到方法对传统纹样的融入途径。方法 为助推我国文创产品市场的稳健发展，从传统与时尚结合视角出发，诠释更加丰富而独特的审美特征成为文创产品设计的研究热点。从宏观视角深入微观，就文创产品和传统纹样进行分析，寻找两者的联系，然后探讨了传统纹样与文创产品相融合的意义，总结了设计原则与具体方向，之后分别对民俗、意境、时尚等层面的融合展开探究，整理具体的应用路径。结论 传统纹样在文化性、社会性、审美性、艺术性等方面表现突出，其与文创产品设计的深度融合，能够对产品形成一种艺术审美与现实价值的双重关照，使其外在形式与内在蕴含都能在不同程度上得以升华，从而将设计的魅力尽数展现。

This paper aims to explore the ways of integrating traditional patterns from concept to method in cultural and creative product design. In order to promote the steady development of China’s cultural and creative products market, from the perspective of combining tradition and fashion, the interpretation of more rich and unique aesthetic characteristics has become the research focus of cultural and creative products design. Deep micro articles from a macro perspective, the connection between cultural and creative products and traditional patterns were analyzed, and then the significance of integrating traditional patterns with cultural and creative products were discussed, the design principles and specific directions were summarized, and then the integration of folklore, context and fashion were explored, and specific application paths were organized. Traditional pattern are outstanding in cultural, social, aesthetic, artistic, etc, and their deep integration with cultural and creative product design can form a dual care of artistic aesthetics and realistic value for the product, so that its external form and internal implication can be sublimated in different degrees, thus revealing the charm of the design to the full.