目的 以唐代宝相花纹的设计基因研究与应用为主题，探讨传统吉祥纹样在当代语境下的传承与创新途径，助力传统文化的活化传承与研究。方法 基于设计基因理论，运用函数辅助提取法及色彩分析法，来解读设计基因构建中的意蕴表达，建立唐代宝相花纹基因资料，并结合案例分析、归纳出适合当代语境的基因应用方法。结果 挖掘最具识别性和文化性的因子，加以创新实践，应用在微信红包的封面设计中。结论 通过对实践成果进行量化评估，验证了宝相花纹设计基因的提取与应用方法的可行性。宝相花纹基因资料的建立为后续相关创新设计提供了材料支持，此方法有效保留了传统宝相花纹的精髓，设计作品兼具文化辨识度与现代时尚感，表明了设计基因研究对传统文化的传承与创新具有重要的理论价值。

Takingthe research and application of the design genes of Baoxiang patterns in Tang Dynasty as the theme, this paper explores the inheritance and innovation of traditional auspicious patterns in the contemporary context, and helps the research on the activation and inheritance of traditional culture. Based on the design gene theory, the function-assisted extraction method and color analysis method are used to interpret the meaning expression in the construction of the design gene, and establish the gene data of Baoxiang patterns in Tang Dynasty. Combining case analysis, gene application methods suitable for contemporary context are summed up. By digging out its most recognizable and cultural factors, innovative practices are applied to the cover design of WeChat red envelopes. The quantitative evaluation of the practical results verified the feasibility of the extraction and application methods of design genes of Baoxiang patterns. The establishment of the gene data of Baoxiang pattern provides material support for subsequent related innovative designs. This method effectively retains the essence of traditional Baoxiang pattern. The design works have both cultural recognition and modern fashion sense, which shows that design gene research has important theoretical value for the inheritance and innovation of traditional culture.