目的 探究新的产业模式下符合经济性原则的供应链产品设计方法，帮助企业通过有效的产品设计策略，实现降本增效，提升市场竞争力。方法 以产品设计的经济性为主脉，以经济效益最大化为目标导向，采用了案例分析、文献研究和经验总结等方法。结果 总结了供应链产业体系下产品设计需求导向性、主从关联性、系统协调性的新特点，确立了供应链协作背景下产品设计标准化、模块化、平台化的基本策略，分析了3种设计策略之间的相互关系。结论 供应链协作是制造业发展的必然趋势，产品设计作为产业链的源头，必须要从经济性的角度与供应链相互配合，才能符合市场和企业的需求。

This paper aims to explore the supply chain product design method in accordance with the principle of economy under the new industrial model, so as to help enterprises achieve cost reduction and efficiency increase and enhance market competitiveness through effective product design strategies. Focusing on the economy of product design and aiming at maximizing economic benefits, this paper adopted the methods of case analysis, literature research and experience summary. The new characteristics of demand-oriented, subject-dependent and systematical coordination of product design in the supply chain industry system were summarized, the basic strategies of standardization, modularization and platformization of product design in the context of supply chain collaboration were established, and the interrelations among the three design strategies were analyzed.Supply chain cooperation is an inevitable trend in the development of manufacturing industry. As the source of the industrial chain, product design must cooperate with the supply chain from the perspective of economy, so as to meet the needs of the market and enterprises.