目的 互联网和新媒体技术的飞速发展，使出版行业面临新的发展机遇，VR/AR童书作为5G时代媒介融合下儿童新的阅读媒介，实现了“虚拟与现实”的有机结合，带给了儿童全新的阅读体验，但目前面临的交互效果差、形式单一、沉浸感较弱等问题亟待解决。方法 全面分析媒介融合视域下童书阅读沉浸体验的优势，并以此为目标，深入研究其达成路径与特点，通过精彩的创意、精致的设计及精巧的操作，将文化、艺术与科技完美结合，实现虚拟场景与阅读现实相互渗透、融合的“纸媒+多媒介”阅读形态，可以使儿童在阅读时获得良好的沉浸式体验。结论 对童书沉浸式阅读体验进行的研究，将推动童书出版的快速发展，加速推进媒介融合，为读者提供更加丰富的数字阅读产品和服务，满足新时代人们对精神文化和美好生活的新需求。

With the rapid development of Internet and new media technology, publishing industry faces new development opportunities. VR/AR children's books, as a new reading medium for children under the media convergence of 5G era, bring children a brand new reading experience through the organic combination of "virtual and reality". However, there exist such problems as poor interaction effect, single form and weak immersion experience, etc. This paper made a comprehensive analysis on the advantages of children's book reading immersion experience from the perspective of media convergence. Through wonderful creativity, exquisite design and operation, it perfectly combined culture, art and technology to realize the "paper media + multi-media" reading form of mutual penetration and fusion of virtual scene and reading reality to enable children to get a wonderful immersive experience when reading. The research on the immersive reading experience of children's books will promote the rapid development of children's book publishing, accelerate the integration of media, provide readers with richer digital reading products and services, and meet people's new needs for spiritual culture and lead a better life in the new era.